The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
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- Kevin Rennert & Frank Errickson & Brian C. Prest & Lisa Rennels & Richard G. Newell & William Pizer & Cora Kingdon & Jordan Wingenroth & Roger Cooke & Bryan Parthum & David Smith & Kevin Cromar & Dela, 2022. "Comprehensive evidence implies a higher social cost of CO2," Nature, Nature, vol. 610(7933), pages 687-692, October.
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Keywords
advertising effectiveness; advertising ban; sustainability; natural experiment; retailing;All these keywords.
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