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Influencia del talento del empresario y del tipo de página web en los resultados empresariales para las casas de turismo rural en España. Influence of the entrepreneurial talent and type of website on Rural Tourist House’s performance in Spain

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Abstract

El Turismo rural ha alcanzado un auge muy fuerte en España e internet se ha convertido en una herramienta vital en el sector. En este trabajo se persigue: 1) analizar la importancia del talento del empresario en la implantación de páginas web; 2) examinar la influencia de este talento y de las características de la página web sobre los resultados de la empresa y 3) determinar el efecto moderador de la experiencia del empresario. Con una muestra de 150 casas rurales en España y utilizando la metodología de ecuaciones estructurales, se observa cómo el contenido de la página web tiene una influencia sobre los resultados de la empresa, cómo la experiencia modera la relación entre el talento del empresario y los resultados y cómo la experiencia modera también la relación entre el talento y el diseño de la página web. In Spain, rural tourism has rapidly been on the increase and the internet has become an essential tool for this economic sector. The objectives of this project are: 1) to analyse the importance of the entrepreneurial talent on website’s implementation; 2) to study the influence of both the entrepreneurial talent and website’s features on enterprise’s performance; and 3) to determine the moderating effect of the businessman’s expertise. Based upon a sample of 150 Rural Tourist Houses in Spain and a Structural Equation Model, it should be noted: 1) the influence of the website’s contents on enterprise’s performance; 2) the businessman’s expertise moderating effect on entrepreneurial talent and performance relationship; and 3) the businessman’s expertise moderating effect on entrepreneurial talent and website design relationship.

Suggested Citation

  • Nieto Arias, Jannine Waleska & Hernández Maestro, Rosa M. & Muñoz-Gallego, Pablo A., 2007. "Influencia del talento del empresario y del tipo de página web en los resultados empresariales para las casas de turismo rural en España. Influence of the entrepreneurial talent and type of website on," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2007-07, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
    • Handle: RePEc:ntd:wpaper:2007-07
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    More about this item

    Keywords

    Talento emprendedor; características de la página web; turismo rural; nuevas tecnologías. entrepreneurial talent; website features; rural tourism; new technologies.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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