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Influencia de las contraprestaciones financieras en la decisión de franquiciar un establecimiento en el sector Confección, Moda y Complementos

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Abstract

En la última década el sistema de franquicia ha adquirido un desarrollo progresivo, aumentando el número de empresarios interesados en este concepto de negocio. Al respecto, el presente trabajo de investigación tiene como objetivo analizar la influencia de las contraprestaciones financieras del contrato de franquicia en la decisión de franquiciar establecimientos de una enseña. Para ello se ha elaborado un panel de datos de enseñas españolas del sector confección, moda y complementos para el periodo 1995 al 2006. Los resultados obtenidos muestran que las enseñas de franquicia españolas del sector Confección, Moda y Complementos aplican el concepto de franquicia al influir las contraprestaciones financieras implícitas en el mencionado concepto, sobre la apertura de nuevos establecimientos franquiciados.

Suggested Citation

  • Huerta Zavala, Pilar Angélica & Calderón Monge, Esther, 2007. "Influencia de las contraprestaciones financieras en la decisión de franquiciar un establecimiento en el sector Confección, Moda y Complementos," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2007-06, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
    • Handle: RePEc:ntd:wpaper:2007-06
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