IDEAS home Printed from https://ideas.repec.org/p/nbr/nberwo/26321.html
   My bibliography  Save this paper

Persuasive Propaganda during the 2015 Argentine Ballotage

Author

Listed:
  • Rafael Di Tella
  • Sebastian Galiani
  • Ernesto Schargrodsky

Abstract

We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was part of this campaign and were then asked about their political views. Relative to subjects in the control group, their declared preference for the challenger drops by 6.5 percentage points. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad”, an answer to the accusations in the “ad”, and a counter-attack). The propaganda effect is driven by women.

Suggested Citation

  • Rafael Di Tella & Sebastian Galiani & Ernesto Schargrodsky, 2019. "Persuasive Propaganda during the 2015 Argentine Ballotage," NBER Working Papers 26321, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:26321
    Note: POL
    as

    Download full text from publisher

    File URL: http://www.nber.org/papers/w26321.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Stefano Della Vigna & Ruben Enikolopov & Vera Mironova & Maria Petrova & Ekaterina Zhuravskaya, 2014. "Cross-Border Media and Nationalism: Evidence from Serbian Radio in Croatia," American Economic Journal: Applied Economics, American Economic Association, vol. 6(3), pages 103-132, July.
    2. Horacio Larreguy & John Marshall & James M SnyderJr., 0. "Publicising Malfeasance: When the Local Media Structure Facilitates Electoral Accountability in Mexico," Economic Journal, Royal Economic Society, vol. 130(631), pages 2291-2327.
    3. Ansolabehere, Stephen D. & Iyengar, Shanto & Simon, Adam, 1999. "Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout," American Political Science Review, Cambridge University Press, vol. 93(4), pages 901-909, December.
    4. Barrera, Oscar & Guriev, Sergei & Henry, Emeric & Zhuravskaya, Ekaterina, 2020. "Facts, alternative facts, and fact checking in times of post-truth politics," Journal of Public Economics, Elsevier, vol. 182(C).
    5. Ruben Enikolopov & Maria Petrova & Ekaterina Zhuravskaya, 2011. "Media and Political Persuasion: Evidence from Russia," American Economic Review, American Economic Association, vol. 101(7), pages 3253-3285, December.
    6. Timothy Besley & Andrea Prat, 2006. "Handcuffs for the Grabbing Hand? Media Capture and Government Accountability," American Economic Review, American Economic Association, vol. 96(3), pages 720-736, June.
    7. Matthew Gentzkow & Nathan Petek & Jesse M. Shapiro & Michael Sinkinson, 2015. "Do Newspapers Serve The State? Incumbent Party Influence On The Us Press, 1869–1928," Journal of the European Economic Association, European Economic Association, vol. 13(1), pages 29-61, February.
    8. Maja Adena & Ruben Enikolopov & Maria Petrova & Veronica Santarosa & Ekaterina Zhuravskaya, 2015. "Radio and the Rise of The Nazis in Prewar Germany," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(4), pages 1885-1939.
    9. Matthew A. Gentzkow & Jesse M. Shapiro, 2004. "Media, Education and Anti-Americanism in the Muslim World," Journal of Economic Perspectives, American Economic Association, vol. 18(3), pages 117-133, Summer.
    10. Stefano DellaVigna & Ethan Kaplan, 2007. "The Fox News Effect: Media Bias and Voting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 122(3), pages 1187-1234.
    11. Alesina, Alberto & La Ferrara, Eliana, 2005. "Preferences for redistribution in the land of opportunities," Journal of Public Economics, Elsevier, vol. 89(5-6), pages 897-931, June.
    12. repec:oup:jeurec:v:15:y:2017:i:2:p:463-499. is not listed on IDEAS
    13. Vincenzo Galasso & Tommaso Nannicini, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CESifo Working Paper Series 5868, CESifo.
    14. Ruben Durante & Brian Knight, 2012. "Partisan Control, Media Bias, And Viewer Responses: Evidence From Berlusconi'S Italy," Journal of the European Economic Association, European Economic Association, vol. 10(3), pages 451-481, May.
    15. Brian Knight & Ana Tribin, 2022. "Opposition Media, State Censorship, and Political Accountability: Evidence from Chavez’s Venezuela," The World Bank Economic Review, World Bank, vol. 36(2), pages 455-487.
    16. Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019. "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, vol. 109(7), pages 2497-2530, July.
    17. Stefano DellaVigna & Matthew Gentzkow, 2010. "Persuasion: Empirical Evidence," Annual Review of Economics, Annual Reviews, vol. 2(1), pages 643-669, September.
    18. Edward L. Glaeser, 2005. "The Political Economy of Hatred," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 120(1), pages 45-86.
    19. Chun-Fang Chiang & Brian Knight, 2011. "Media Bias and Influence: Evidence from Newspaper Endorsements," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(3), pages 795-820.
    20. Rafael Di Tella & Ignacio Franceschelli, 2011. "Government Advertising and Media Coverage of Corruption Scandals," American Economic Journal: Applied Economics, American Economic Association, vol. 3(4), pages 119-151, October.
    21. Gregory A. Huber & Kevin Arceneaux, 2007. "Identifying the Persuasive Effects of Presidential Advertising," American Journal of Political Science, John Wiley & Sons, vol. 51(4), pages 957-977, October.
    22. Vincent Pons, 2018. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France," American Economic Review, American Economic Association, vol. 108(6), pages 1322-1363, June.
    23. Horacio Larreguy & John Marshall & James M SnyderJr., 2020. "Publicising Malfeasance: When the Local Media Structure Facilitates Electoral Accountability in Mexico," The Economic Journal, Royal Economic Society, vol. 130(631), pages 2291-2327.
    24. Sebastian Galiani & Guido G. Porto, 2010. "Trends in Tariff Reforms and in the Structure of Wages," The Review of Economics and Statistics, MIT Press, vol. 92(3), pages 482-494, August.
    25. Bernardo S. Da Silveira & João M. P. De Mello, 2011. "Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(2), pages 590-612.
    26. Galasso, Vincenzo & Nannicini, Tommaso, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers 11238, C.E.P.R. Discussion Papers.
    27. repec:hal:pseose:halshs-01053370 is not listed on IDEAS
    28. Brian Knight & Ana Tribin, 2019. "The Limits of Propaganda: Evidence from Chavez’s Venezuela," Journal of the European Economic Association, European Economic Association, vol. 17(2), pages 567-605.
    29. repec:hal:pseose:halshs-01245557 is not listed on IDEAS
    30. Gerber, Alan S. & Gimpel, James G. & Green, Donald P. & Shaw, Daron R., 2011. "How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment," American Political Science Review, Cambridge University Press, vol. 105(1), pages 135-150, February.
    31. Djankov, Simeon & McLiesh, Caralee & Nenova, Tatiana & Shleifer, Andrei, 2003. "Who Owns the Media?," Journal of Law and Economics, University of Chicago Press, vol. 46(2), pages 341-381, October.
    32. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2012. "Soap Operas and Fertility: Evidence from Brazil," American Economic Journal: Applied Economics, American Economic Association, vol. 4(4), pages 1-31, October.
    33. Di Tella, Rafael & Galiani, Sebastian & Schargrodsky, Ernesto, 2012. "Reality versus propaganda in the formation of beliefs about privatization," Journal of Public Economics, Elsevier, vol. 96(5), pages 553-567.
    34. Egorov, Georgy & Guriev, Sergei & Sonin, Konstantin, 2009. "Why Resource-poor Dictators Allow Freer Media: A Theory and Evidence from Panel Data," American Political Science Review, Cambridge University Press, vol. 103(4), pages 645-668, November.
    35. Baum, Matthew A., 2002. "Sex, Lies, and War: How Soft News Brings Foreign Policy to the Inattentive Public," American Political Science Review, Cambridge University Press, vol. 96(1), pages 91-109, March.
    36. repec:cup:apsrev:v:21:y:1927:i:03:p:627-631_02 is not listed on IDEAS
    37. David Yanagizawa-Drott, 2014. "Propaganda and Conflict: Evidence from the Rwandan Genocide," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 129(4), pages 1947-1994.
    38. Lena Edlund & Rohini Pande, 2002. "Why Have Women Become Left-Wing? The Political Gender Gap and the Decline in Marriage," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 117(3), pages 917-961.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Juan Pablo Atal & José Ignacio Cuesta & Felipe González & Cristóbal Otero, 2024. "The Economics of the Public Option: Evidence from Local Pharmaceutical Markets," American Economic Review, American Economic Association, vol. 114(3), pages 615-644, March.
    2. Liuyang Yao & Qian Zhang & Kin Keung Lai & Xianyu Cao, 2020. "Explaining Local Residents’ Attitudes toward Shale Gas Exploitation: The Mediating Roles of Risk and Benefit Perceptions," IJERPH, MDPI, vol. 17(19), pages 1-13, October.
    3. Spilimbergo, Antonio & Magud, Nicolas, 2021. "Economic and Institutional Consequences of Populism," CEPR Discussion Papers 15824, C.E.P.R. Discussion Papers.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maja Adena & Ruben Enikolopov & Maria Petrova & Veronica Santarosa & Ekaterina Zhuravskaya, 2015. "Radio and the Rise of The Nazis in Prewar Germany," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(4), pages 1885-1939.
    2. Gehlbach, Scott & Sonin, Konstantin, 2014. "Government control of the media," Journal of Public Economics, Elsevier, vol. 118(C), pages 163-171.
    3. Brian Knight & Ana Tribin, 2019. "The Limits of Propaganda: Evidence from Chavez’s Venezuela," Journal of the European Economic Association, European Economic Association, vol. 17(2), pages 567-605.
    4. Jetter, Michael, 2017. "Terrorism and the Media: The Effect of US Television Coverage on Al-Qaeda Attacks," IZA Discussion Papers 10708, Institute of Labor Economics (IZA).
    5. Ruben Enikolopov & Maria Petrova & Ekaterina Zhuravskaya, 2011. "Media and Political Persuasion: Evidence from Russia," American Economic Review, American Economic Association, vol. 101(7), pages 3253-3285, December.
    6. Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.
    7. Francesco Sobbrio, 2014. "The political economy of news media: theory, evidence and open issues," Chapters, in: Francesco Forte & Ram Mudambi & Pietro Maria Navarra (ed.), A Handbook of Alternative Theories of Public Economics, chapter 13, pages 278-320, Edward Elgar Publishing.
    8. Adam Szeidl & Ferenc Szucs, 2021. "Media Capture Through Favor Exchange," Econometrica, Econometric Society, vol. 89(1), pages 281-310, January.
    9. Mastrorocco, Nicola & Minale, Luigi, 2018. "News media and crime perceptions: Evidence from a natural experiment," Journal of Public Economics, Elsevier, vol. 165(C), pages 230-255.
    10. Donati, Dante, 2023. "Mobile Internet access and political outcomes: Evidence from South Africa," Journal of Development Economics, Elsevier, vol. 162(C).
    11. Michael Jetter, 2017. "Mediated Terrorism: US News and Al-Qaeda Attacks," CESifo Working Paper Series 6804, CESifo.
    12. Jetter, Michael, 2019. "The inadvertent consequences of al-Qaeda news coverage," European Economic Review, Elsevier, vol. 119(C), pages 391-410.
    13. Mathias Bühler & Andrew Dickens & Andrew C. Dickens, 2024. "From Couch to Poll: Media Content and the Value of Local Information," CESifo Working Paper Series 10959, CESifo.
    14. Ruben Enikolopov & Maria Petrova & Konstantin Sonin, 2018. "Social Media and Corruption," American Economic Journal: Applied Economics, American Economic Association, vol. 10(1), pages 150-174, January.
    15. David Strömberg, 2015. "Media and Politics," Annual Review of Economics, Annual Reviews, vol. 7(1), pages 173-205, August.
    16. Maria Petrova & Ananya Sen & Pinar Yildirim, 2021. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Management Science, INFORMS, vol. 67(5), pages 2997-3021, May.
    17. Garz, Marcel & Sörensen, Jil, 2017. "Politicians under investigation: The news Media's effect on the likelihood of resignation," Journal of Public Economics, Elsevier, vol. 153(C), pages 82-91.
    18. Brian Knight & Ana Tribin, 2022. "Opposition Media, State Censorship, and Political Accountability: Evidence from Chavez’s Venezuela," The World Bank Economic Review, World Bank, vol. 36(2), pages 455-487.
    19. Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019. "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, vol. 109(7), pages 2497-2530, July.
    20. Stefano Della Vigna & Ruben Enikolopov & Vera Mironova & Maria Petrova & Ekaterina Zhuravskaya, 2014. "Cross-Border Media and Nationalism: Evidence from Serbian Radio in Croatia," American Economic Journal: Applied Economics, American Economic Association, vol. 6(3), pages 103-132, July.

    More about this item

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • P48 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:26321. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/nberrus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.