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Measuring What Is Top of Mind

Author

Listed:
  • Ingar Haaland

    (NHH Norwegian School of Economics)

  • Christopher Roth

    (University of Cologne)

  • Stefanie Stantcheva

    (Harvard University)

  • Johannes Wohlfart

    (Department of Economics, University of Copenhagen)

Abstract

We survey the recent literature in economics measuring what is on top of people’s minds using open-ended questions. We first provide an overview of studies in political economy, macroeconomics, finance, labor economics, and behavioral economics that have employed such measurement. We next describe different ways of measuring the considerations that are on top of people’s minds. We also provide an overview of methods to annotate and analyze such data. Next, we discuss different types of applications, including the measurement of motives, mental models, narratives, attention, information transmission, and recall. Our review highlights the potential of using open-ended questions to gain a deeper understanding of mechanisms underlying observed choices and expectations.

Suggested Citation

  • Ingar Haaland & Christopher Roth & Stefanie Stantcheva & Johannes Wohlfart, 2024. "Measuring What Is Top of Mind," CEBI working paper series 10-24, University of Copenhagen. Department of Economics. The Center for Economic Behavior and Inequality (CEBI).
    • Handle: RePEc:kud:kucebi:2410
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    File URL: https://www.econ.ku.dk/cebi/publikationer/working-papers/CEBI_WP_10-24.pdf
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    More about this item

    Keywords

    Thoughts; Open-ended Questions; Text Data; Methodology; Surveys; Qualitative Research.;
    All these keywords.

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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