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Regional Strategies of Multinational Pharmaceutical Firms

Author

Listed:
  • Alan M. Rugman

    (Department of Business Economics and Public Policy, Indiana University Kelley School of Business)

  • Cecilia Brain

    (Braintrust)

Abstract

This paper examines the R&D and strategies of the world’s largest firms in the pharmaceuticals sector and finds a high degree of intra-regional sales. R&D and sales are more concentrated within North America and Europe than in Asia. In addition, the relative size of the U.S. market, compared to other parts of the triad, creates imbalances with respect to R&D, sales and international strategy.

Suggested Citation

  • Alan M. Rugman & Cecilia Brain, 2004. "Regional Strategies of Multinational Pharmaceutical Firms," Working Papers 2004-22, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
    • Handle: RePEc:iuk:wpaper:2004-22
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    File URL: http://kelley.iu.edu/riharbau/RePEc/iuk/wpaper/bepp2004-22-rugman-brain.pdf
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    References listed on IDEAS

    as
    1. Rugman, Alan M., 2003. "Regional strategy and the demise of globalization," Journal of International Management, Elsevier, vol. 9(4), pages 409-417.
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    Cited by:

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    2. Dirk Ulrich Gilbert & Patrick Heinecke, 2014. "Success Factors of Regional Strategies for Multinational Corporations: Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation," Management International Review, Springer, vol. 54(5), pages 615-651, October.
    3. Pease, Stephanie & Paliwoda, Stanley & Slater, Jim, 2006. "The erosion of stable shareholder practice in Japan ("Anteikabunushi Kosaku")," International Business Review, Elsevier, vol. 15(6), pages 618-640, December.

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