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Identifier les conditions de succès pour le lancement d’une plateforme de crowdfunding

Author

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  • Jean Nsonsumuna
  • Olivier Witmeur

Abstract

Alors que la littérature tend à se concentrer sur les facteurs de succès des campagnes de crowdfunding, cet article propose un cadre d’analyse des conditions de succès du lancement des plateformes de crowdfunding. Partant des rares recherches existantes, nous développons ce cadre en deux temps :premièrement, une consultation de 13 experts du crowdfunding à travers des entretiens semi-structurés, et deuxièmement, une vaste enquête auprès de 115 plateformes à l’échelle internationale permettant d’évaluer le niveau d’impact des conditions de succès en crowdfunding financier et en crowdfunding non-financier. Sur un total de 31 conditions de succès identifiées et évaluées, nos résultats valident 27 conditions de succès en crowdfunding financier et 23 en crowdfunding non-financier. Ils mettent en avant l’importance la préexistence d’un marché et/ou d’un secteur d’activités attractif, les conditions de réalisation effective de projets et de faisabilité de la plateforme, la crédibilité de la plateforme et l’existence d’un cadre réglementaire souple. Adoptant une approche généraliste, ces résultats ouvrent des pistes de recherches futures sur les conditions d’exploitation et de lancement des plateformes dans des contextes plus spécifiques.

Suggested Citation

  • Jean Nsonsumuna & Olivier Witmeur, 2022. "Identifier les conditions de succès pour le lancement d’une plateforme de crowdfunding," Working Papers TIMES² 2022-055, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ict:wpaper:2013/355206
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    References listed on IDEAS

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    1. Allison, Thomas H. & Davis, Blakley C. & Webb, Justin W. & Short, Jeremy C., 2017. "Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 32(6), pages 707-725.
    2. Scheaf, David J. & Davis, Blakley C. & Webb, Justin W. & Coombs, Joseph E. & Borns, Jared & Holloway, Garrett, 2018. "Signals' flexibility and interaction with visual cues: Insights from crowdfunding," Journal of Business Venturing, Elsevier, vol. 33(6), pages 720-741.
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