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Perceived social norm and behavior quickly adjusted to legal changes during the COVID-19 pandemic

Author

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  • Fortuna Casoria

    (GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique)

  • Fabio Galeotti

    (GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique)

  • Marie Claire Villeval

    (GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique)

Abstract

In response to the pandemic of COVID-19 and in lack of pharmaceutical solutions, many countries have introduced social and physical distancing regulations to contain the transmission of the virus. These measures are effective insofar as they are able to quickly change people’s habits. This is achieved by changing the monetary incentives of rule violators but also by shifting people’s perception regarding the appropriateness of socialization. We studied the effect of introducing, and then lifting, distancing regulations on the perceived norm regarding social encounters. We conducted an online incentivized experiment in France where we elicited the same participants’ perceived norm and social distancing behavior every week for three months. We found that people shifted behavior and norm perception as soon as the government introduced or removed distancing measures. This effect was fast acting and long lasting. This is informative for future interventions, especially in light of a possible COVID-19 recurrence.
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Suggested Citation

  • Fortuna Casoria & Fabio Galeotti & Marie Claire Villeval, 2021. "Perceived social norm and behavior quickly adjusted to legal changes during the COVID-19 pandemic," Post-Print halshs-03335192, HAL.
    • Handle: RePEc:hal:journl:halshs-03335192
    DOI: 10.1016/j.jebo.2021.07.030
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03335192
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    1. repec:hal:wpaper:hal-03974756 is not listed on IDEAS
    2. Fang, Ximeng & Freyer, Timo & Ho, Chui-Yee & Chen, Zihua & Goette, Lorenz, 2022. "Prosociality predicts individual behavior and collective outcomes in the COVID-19 pandemic," Social Science & Medicine, Elsevier, vol. 308(C).
    3. Deiana, Claudio & Geraci, Andrea & Mazzarella, Gianluca & Sabatini, Fabio, 2022. "Can relief measures nudge compliance in a public health crisis? Evidence from a kinked fiscal policy rule," Journal of Economic Behavior & Organization, Elsevier, vol. 202(C), pages 407-428.
    4. Fortuna Casoria & Fabio Galeotti & Marie Claire Villeval, 2023. "Trust and social preferences in times of acute health crisis," Working Papers 2304, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    5. Tom Lane & Daniele Nosenzo & Silvia Sonderegger, 2023. "Law and Norms: Empirical Evidence," American Economic Review, American Economic Association, vol. 113(5), pages 1255-1293, May.
    6. Angerer, Silvia & Glätzle-Rützler, Daniela & Lergetporer, Philipp & Rittmannsberger, Thomas, 2024. "Beliefs about social norms and gender-based polarization of COVID-19 vaccination readiness," European Economic Review, Elsevier, vol. 163(C).
    7. Talia Goren & Dana R. Vashdi & Itai Beeri, 2022. "Count on trust: the indirect effect of trust in government on policy compliance with health behavior instructions," Policy Sciences, Springer;Society of Policy Sciences, vol. 55(4), pages 593-630, December.
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    9. Schunk, Daniel & Wagner, Valentin, 2021. "What determines the willingness to sanction violations of newly introduced social norms: Personality traits or economic preferences? evidence from the COVID-19 crisis," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).
    10. Chun Yee Wong & Le Zhang, 2022. "To protect myself, others, or both? An investigation of preferences and the uptake of COVID-19 preventative measures in Australia," Working Papers EMS_2022_04, Research Institute, International University of Japan.
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    More about this item

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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