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Technological innovation as a catalyst for change in organizational culture: Case of Moroccan SMEs
[L'innovation technologique comme catalyseur de changement de la culture organisationnelle: cas des PME Marocaines]

Author

Listed:
  • Bourjila Mountacer

    (UIT - Université Ibn Tofaïl)

  • Ayoub El Bahi

    (UIT - Université Ibn Tofaïl)

Abstract

This research investigates the impact of technological innovation adoption on the organizational culture of Small and Medium-sized Enterprises (SMEs) in Morocco. The central research question explores how the adoption of technological innovation influences cultural dynamics within Moroccan SMEs. Employing a questionnaire-based methodology with 183 responses, the study aims to shed light on the intricate relationship between technological innovation and organizational culture in the context of Moroccan SMEs. The study reveals two key findings. Firstly, it is observed that the adoption of technological innovation serves as a robust driver to stimulate a culture of efficiency within the surveyed SMEs. Secondly, the research underscores the emergence of tensions within Moroccan SMEs arising from resistance to technological change. However, the principal limitation of this study is the restricted number of respondents, which may limit the generalizability of our findings to the broader landscape of Moroccan SMEs. Despite this limitation, the insights gleaned offer valuable perspectives and a foundation for future research to further explore the nuanced interplay between technological innovation and organizational culture in Moroccan SMEs. In summary, this study contributes valuable insights into the nexus between technological innovation and organizational culture within Moroccan SMEs. The findings underscore the dual nature of this relationship, acting as both a catalyst for efficiency-driven cultural enhancement and a source of tension due to resistance to change. The implications of these findings extend beyond the confines of individual SMEs, offering guidance for policymakers, industry practitioners, and scholars seeking to understand and facilitate the positive integration of technological innovation in diverse organizational settings. Keywords: Technological innovation; Organizational culture; Moroccan SMEs.

Suggested Citation

  • Bourjila Mountacer & Ayoub El Bahi, 2024. "Technological innovation as a catalyst for change in organizational culture: Case of Moroccan SMEs [L'innovation technologique comme catalyseur de changement de la culture organisationnelle: cas de," Post-Print hal-04401627, HAL.
    • Handle: RePEc:hal:journl:hal-04401627
    DOI: 10.5281/zenodo.10499890
    Note: View the original document on HAL open archive server: https://hal.science/hal-04401627
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    References listed on IDEAS

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    1. Maoguo Wu & Nan Gu, 2018. "The Impact of Technological Innovation on Corporate Performance: Evidence From the Communication and Cultural Industry in China," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 9(4), pages 78-87, October.
    2. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    3. Fariborz Damanpour, 1996. "Organizational Complexity and Innovation: Developing and Testing Multiple Contingency Models," Management Science, INFORMS, vol. 42(5), pages 693-716, May.
    4. Zwick, Thomas, 2000. "Empirical determinants of employee resistance against innovations," ZEW Discussion Papers 00-47, ZEW - Leibniz Centre for European Economic Research.
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    Keywords

    Technological innovation; Organizational culture; Moroccan SMEs;
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