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Pourquoi les distributeurs échouent ou réussissent à l'étranger ?

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  • Cédric Durand

    (CEPN - Centre d'Economie de l'Université Paris Nord (ancienne affiliation) - UP13 - Université Paris 13 - CNRS - Centre National de la Recherche Scientifique, CEMI - Centre d'étude des modes d'industrialisation - EHESS - École des hautes études en sciences sociales)

Abstract

This paper examine at the meso and macro level the institutional and economic elements determining success and failure of global retailers abroad trough the trajectories of Wal-Mart and Carrefour. Three kind of explanations are considered : the time and modalities of entry and development, the factors that create a market power position and the labor standards. The two retailers are note identically affected by those factors. That suggest that the process of hybridization between different varieties of capitalism and of productive models plays a crucial role as shaping international trajectories of retailers.

Suggested Citation

  • Cédric Durand, 2007. "Pourquoi les distributeurs échouent ou réussissent à l'étranger ?," CEPN Working Papers hal-00165653, HAL.
    • Handle: RePEc:hal:cepnwp:hal-00165653
    Note: View the original document on HAL open archive server: https://hal.science/hal-00165653
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    References listed on IDEAS

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