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Growing Shopping Malls and Behavior of Urban Shoppers

Author

Listed:
  • Rajagopal

    (Tecnológico de Monterrey, Campus Ciudad de México)

Abstract

Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well as a recreational means of shopping. However, competition between malls, congestion of markets and traditional shopping centers has led mall developers and management to consider alternative methods to build excitement with customers. This study examines the impact of growing congestion of shopping mall in urban areas on shopping conveniences and shopping behavior. Based on the survey of urban shoppers, the study analyzes the cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping. The results of the study reveal that ambiance of shopping malls, assortment of stores, sales promotions and comparative economic gains in the mall attract higher customer traffic to the malls.

Suggested Citation

  • Rajagopal, 2009. "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers 2008-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
    • Handle: RePEc:ega:wpaper:200805
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    File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2008-05-MKT.pdf
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    Citations

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    Cited by:

    1. Esfandi, Saeed & Nourian, Farshad, 2021. "Urban carrying capacity assessment framework for mega mall development. A case study of Tehran’s 22 municipal districts," Land Use Policy, Elsevier, vol. 109(C).
    2. Tarun Kushwaha & Satnam Ubeja & Anindita S. Chatterjee, 2017. "Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception," Vision, , vol. 21(3), pages 274-283, September.
    3. Sepideh Baghaee & Saeed Nosratabadi & Farshid Aram & Amir Mosavi, 2021. "Driving Factors Behind the Social Role of Retail Centers on Recreational Activities," Papers 2104.02544, arXiv.org.
    4. Anselmsson, Johan, 2016. "Effects of shopping centre re-investments and improvements on sales and visit growth," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 139-150.
    5. Prarawan Senachai & Puthipong Julagasigorn, 2024. "Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agenda," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    6. Horváth, Csilla & Adıgüzel, Feray, 2018. "Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets," Journal of Business Research, Elsevier, vol. 86(C), pages 300-310.

    More about this item

    Keywords

    Shopping malls; traditional markets; sales promotion; market ambiance; leisure shopping; recreational services; retailing; market congestion; customer value; consumer behavior;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R51 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Finance in Urban and Rural Economies

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