The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
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- Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2014. "The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market," TSE Working Papers 14-485, Toulouse School of Economics (TSE).
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- Griffith, Rachel & Smith, Kate & Krol, Michal, 2015. "Store Brands and the Role of Advertising," CEPR Discussion Papers 10877, C.E.P.R. Discussion Papers.
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More about this item
Keywords
Advertising; Demand estimation; Dynamic oligopoly; Welfare;All these keywords.
JEL classification:
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2014-06-02 (Agricultural Economics)
- NEP-COM-2014-06-02 (Industrial Competition)
- NEP-MKT-2014-06-02 (Marketing)
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