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Non-Price Strategies of Marketplaces: A Survey

Author

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  • Belleflamme, Paul

    (Université catholique de Louvain, LIDAM/CORE, Belgium)

  • Johnen, Johannes

    (Université catholique de Louvain, LIDAM/CORE, Belgium)

Abstract

Two-sided platforms have a great impact on markets nowadays. Especially, online marketplaces design markets and choose many of the rules that govern how buyers and sellers interact. Researchers studied two-sided platforms very actively over the last two decades. We review the economic literature from two angles: we focus on marketplaces and we concentrate on non-price strategies that marketplaces employ to govern interactions (like user steering, self-preferencing, rating and review systems, data and targeting, privacy, and user protection).

Suggested Citation

  • Belleflamme, Paul & Johnen, Johannes, 2023. "Non-Price Strategies of Marketplaces: A Survey," LIDAM Discussion Papers CORE 2023015, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    • Handle: RePEc:cor:louvco:2023015
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    References listed on IDEAS

    as
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    Keywords

    Two-Sided Platforms ; Marketplaces ; Platform Governance ; Platform Strategy ; Platform Regulation ; Platform Self-Regulation;
    All these keywords.

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