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Observability, Social Proximity, and the Erosion of Norm Compliance

Author

Listed:
  • Cristina Bicchieri

    (University of Pennsylvania, Center for Social Norms and Behavioral Dynamics)

  • Eugen Dimant

    (University of Pennsylvania, Center for Social Norms and Behavioral Dynamics; CESifo, Munich; IZA, Bonn)

  • Simon Gächter

    (University of Nottingham)

  • Daniele Nosenzo

    (University of Nottingham, Luxembourg Institute of Socio-Economic Research (LISER))

Abstract

We study how an individual's compliance with social norms is influenced by other actors' norm compliance. In a repeated non-strategic Take-or-Give donation experiment we show that giving is considered socially appropriate while taking is sociallyinappropriate.Observing norm violations erodesanindividual'sownnormcompliance.Weshowthatthe erosion of norm compliance is led by a change in norm-related beliefs.This change has a major effect on individuals who initially obey the norm,driving them to non-compliance, whereas initially non-compliant individuals do not change their taking behavior.Erosion is halted when individuals have even minimal social proximity to those they observe: individuals now also pay attention to norm followers.

Suggested Citation

  • Cristina Bicchieri & Eugen Dimant & Simon Gächter & Daniele Nosenzo, 2020. "Observability, Social Proximity, and the Erosion of Norm Compliance," ECONtribute Discussion Papers Series 009, University of Bonn and University of Cologne, Germany.
    • Handle: RePEc:ajk:ajkdps:009
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    More about this item

    Keywords

    Norm Compliance; Social Norms; Social Proximity;
    All these keywords.

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D9 - Microeconomics - - Micro-Based Behavioral Economics

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