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Consumer Behaviour in the Aspect of Sustainable Development

Author

Listed:
  • Małgorzata Rutkowska
  • Jerzy Tutaj
  • Jarosław Jezierski
  • Anna Kamińska

Abstract

In the contemporary world, the care for the state of the environment becomes very important, which is reflected in the behaviour of consumers on the market. The basic need of consumers is to function and achieve their own goals, as well as make their values true, which helps them to get satisfied and have a decent life. The economy of a “total consumer”, whose only goal is to have more and more and to use more and more, has become widespread, therefore the whole economy seeks unlimited consumption. The solution is the idea of sustainable development, which combines economic development, environmental protection and social justice on a local, regional and global scale, at the same time opposing the pursuit of continuous economic growth, regardless of the social and environmental costs incurred. The aim of the article is to analyse consumer behaviour in the context of sustainable development. The article defines the concept of sustainable development and consumer behaviour. Further, the problem of balanced consumption is approximated.

Suggested Citation

  • Małgorzata Rutkowska & Jerzy Tutaj & Jarosław Jezierski & Anna Kamińska, 2018. "Consumer Behaviour in the Aspect of Sustainable Development," WORking papers in Management Science (WORMS) WORMS/18/01, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
  • Handle: RePEc:ahh:wpaper:worms1801
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    File URL: https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_18_01.pdf
    File Function: Final version, 2019
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    References listed on IDEAS

    as
    1. Bergh, J.C.J.M. & Nijkamp, P., 1991. "Operationalizing sustainable development : dynamic economic-ecological models," Serie Research Memoranda 0015, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. van den Bergh, Jeroen C. J. M. & Nijkamp, Peter, 1991. "Operationalizing sustainable development: dynamic ecological economic models," Ecological Economics, Elsevier, vol. 4(1), pages 11-33, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Sustainable development; Consumption; Consumer behaviour;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other

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