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Contract Integrated, Cooperative Cattle Marketing System

Author

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  • Ward, Clement E.

Abstract

Excerpts from the report: Considerable effort has been devoted to identifying trends in agriculture, analyzing trend implications, and developing production and marketing alternatives. Cattlemen are especially concerned and in discussing marketing alternatives find integration a popular topic. They view integration in the context of purchasing or constructing large feedlots, meat packing plants, and retail meat stores. The concept is appealing but often the cost is not. Purpose of this study was to develop the concept of a contract integrated marketing system organized around a producer-owned cooperative. In this report's contract integrated cooperative marketing system, the cooperative performs two major functions for its owner-patrons: (1) negotiates contracts requiring the performance of specific services on a custom or fee basis, enabling producers to integrate forward; and (2) markets cattle and beef for members.

Suggested Citation

  • Ward, Clement E., 1977. "Contract Integrated, Cooperative Cattle Marketing System," Marketing Research Reports 312426, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312426
    DOI: 10.22004/ag.econ.312426
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