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A Locational Analysis Of Landscape Plant Retail Outlets In Georgia

Author

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  • McClellan, Chandler
  • Turner, Steven C.
  • Gunter, Lewell F.
  • Stegelin, Forrest E.

Abstract

GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to make store location decisions by identifying underserved markets.

Suggested Citation

  • McClellan, Chandler & Turner, Steven C. & Gunter, Lewell F. & Stegelin, Forrest E., 2004. "A Locational Analysis Of Landscape Plant Retail Outlets In Georgia," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34642, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaft:34642
    DOI: 10.22004/ag.econ.34642
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    File URL: https://ageconsearch.umn.edu/record/34642/files/sp04mc01.pdf
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    References listed on IDEAS

    as
    1. Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-7, July.
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    Keywords

    Marketing;

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