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Studie über die Erzeugungs- und Vermarktungsstruktur des Bienenzuchtsektors in Deutschland

Author

Listed:
  • Efken, Josef
  • Bernhardt, Angelina

Abstract

Zusammenfassung Die Studie hat zum Ziel, einen Überblick über den deutschen Markt für Honig zu geben. Es werden die Imkereistruktur und die Beziehungen zwischen den Marktpartnern dargestellt. Daneben werden die Versorgungsbilanz sowie die Nachfrage betrachtet, bei der Deutschland als einer der größten Konsumenten auch weltweit eine entscheidende Rolle spielt. Zu unterscheiden sind hierbei Honige, die via Direktvermarktung vom Imker vertrieben werden, und Honige aus dem Einzelhandel. Diese Segmente existieren in Deutschland parallel zueinander und ergänzen sich teilweise. Aufgrund dieser Marktsegmentierung bestehen unterschiedliche Preisstrukturen und -elastizitäten. Die Imkereistruktur zeichnet sich in Deutschland durch 95 Prozent Hobbyimker, mit einer begrenzten Anzahl an Bienenvölkern pro Imker und einer geringen Produktion aus. Die Basis der Studie bilden Experteninterviews sowie die Informationen, die im Rahmen der Imkereiprogramme der Bundesländer erhoben wurden.//////////Abstract The study shows the structure and the context of the honey market, as well as the beekeeping structure in Germany with the purpose of composing a basic understanding. In this connection it analyses the supply balance as well as the demand. In both, Germany as one of the world biggest consumers plays an important role. This study differentiates between two existing complementary marketing channels - honey which is directly sold from a beekeeper to the consumer and honey distributed via retail stores. This market segmentation leads to different price structures and price elasticities. The production structure of the apiary in Germany is characterized by 95 percent hobby-beekeepers, limited numbers of bee colonies and a small production volume. The study is based on interviews with experts and on the information collected for the beekeeping programs of the Federal Länder

Suggested Citation

  • Efken, Josef & Bernhardt, Angelina, 2016. "Studie über die Erzeugungs- und Vermarktungsstruktur des Bienenzuchtsektors in Deutschland," Thünen Working Paper 249851, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
  • Handle: RePEc:ags:jhimwp:249851
    DOI: 10.22004/ag.econ.249851
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    Cited by:

    1. Herrmann, Roland & Bissinger, Katharina & Krandick, Lisa, 2018. "Price Premia for Sustainability Characteristics in Foods: Measurement Matters!," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276855, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Herrmann, R. & Bissinger, K. & Krandick, L., 2018. "Implicit Prices of Sustainability Characteristics in Foods: the Case of the German Online Market for Honey," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277079, International Association of Agricultural Economists.
    3. Bissinger, Katharina & Herrmann, Roland & Krandick, Lisa, 2019. "Implicit Prices of Sustainability on the German Online Market for Honey," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 68(3), September.

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