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Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China

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  • Ortega, David L.
  • Wang, H. Holly
  • Wu, Laping

Abstract

China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for imported pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.

Suggested Citation

  • Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China," 2009 Conference, August 16-22, 2009, Beijing, China 49993, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae09:49993
    DOI: 10.22004/ag.econ.49993
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    References listed on IDEAS

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    1. Wang, Qingbin & Fuller, Frank & Hayes, Dermot & Halbrendt, Catherine, 1998. "Chinese Consumer Demand for Animal Products and Implications for U.S. Pork and Poultry Exports," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 30(1), pages 127-140, July.
    2. Zhuang, Renan & Abbott, Philip, 2007. "Price elasticities of key agricultural commodities in China," China Economic Review, Elsevier, vol. 18(2), pages 155-169.
    3. Curtis, Kynda R. & McCluskey, Jill J. & Wahl, Thomas I., 2007. "Consumer preferences for western-style convenience foods in China," China Economic Review, Elsevier, vol. 18(1), pages 1-14.
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