Report NEP-MKT-2019-05-13

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Decarolis, Francesco & Goldmanis, Maris & Penta, Antonio, 2019. "Marketing Agencies and Collusive Bidding in Online Ad Auctions," TSE Working Papers 19-1011, Toulouse School of Economics (TSE).
• Shikhar Sarin & Christophe Haon & Mustapha Belkhouja, 2019. "A Twenty-Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management," Post-Print hal-01951637, HAL.
• Nair, Harikesh S., 2019. "Diffusion and Pricing Over the Product Life Cycle," Research Papers 3780, Stanford University, Graduate School of Business.
• Richard Huaman-Ramirez & Noël Albert & Dwight Merunka, 2019. "Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism," Post-Print hal-02118515, HAL.