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Research on Customer Loyalty Model of Mobile Phone Manufacturers

In: Liss 2014

Author

Listed:
  • Pengfei Shang

    (Hebei University of Science and Technology)

  • Tieke Li

    (Beijing University of Science and Technology)

  • Yanping Zhang

    (Hebei University of Science and Technology)

Abstract

How to measure customer loyalty is important for enterprises to segment market and make different marketing strategies. This paper does research in the impacting factors of customer loyalty in Mobile phone manufacturers, brings forward customer loyalty measurement model of mobile phone manufacturers, which is a three-level factor structure and there are more concrete indicators in each level, and counts the weightiness index by using group decision making Analytical Hierarchy Process.

Suggested Citation

  • Pengfei Shang & Tieke Li & Yanping Zhang, 2015. "Research on Customer Loyalty Model of Mobile Phone Manufacturers," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1531-1535, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_220
    DOI: 10.1007/978-3-662-43871-8_220
    as

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