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Margherita Corniani

Personal Details

First Name:Margherita
Middle Name:
Last Name:Corniani
Suffix:
RePEc Short-ID:pco660
[This author has chosen not to make the email address public]

Affiliation

Università degli Studi di Milano-Bicocca, ISTEI, DEMS-Dipartimento di Economia, Metodi Quantitativi e Strategie di Impresa


http://dipeco.economia.unimib.it/dems/
Italy, Milan
Via Bicocca degli Arcimboldi, 8, 20126 - Milano, Italy
+390264486301

Research output

as
Jump to: Articles

Articles

  1. Gary Warnaby & Varvara Kharakhorkina & Charlotte Shi & Margherita Corniani, 2015. "Pop-up retailing: Integrating objectives and activity stereotypes," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 6(4), pages 303-316, October.
  2. Silvio Mario Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Networks e boutiques di management consulting nei mercati globali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(2), pages 181-199.
  3. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
  4. Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  5. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  6. Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  7. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
  8. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    RePEc:sym:journl:160:y:2011:i:1 is not listed on IDEAS
    RePEc:sym:journl:92:y:2006:i:2 is not listed on IDEAS
    RePEc:sym:journl:49:y:2003:i:2 is not listed on IDEAS
    RePEc:sym:journl:23:y:2002:i:1 is not listed on IDEAS
    RePEc:sym:journl:117:y:2008:i:1 is not listed on IDEAS
    RePEc:sym:journl:7:y:2001:i:1 is not listed on IDEAS
    RePEc:sym:journl:75:y:2005:i:2 is not listed on IDEAS
    RePEc:sym:journl:177:y:2012:i:2 is not listed on IDEAS

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Gary Warnaby & Varvara Kharakhorkina & Charlotte Shi & Margherita Corniani, 2015. "Pop-up retailing: Integrating objectives and activity stereotypes," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 6(4), pages 303-316, October.

    Cited by:

    1. Ye, Yuchen & Yang, Yikai & Huang, Qi, 2023. "Identifying and examining the role of pop-up store design: A mixed-methods study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore, 2022. "Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 53-68.

  2. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.

    Cited by:

    1. Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.

  3. Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

    Cited by:

    1. Francesca Gennari, 2019. "How to Lead the Board of Directors to a Sustainable Development of Business with the CSR Committees," Sustainability, MDPI, vol. 11(24), pages 1-17, December.
    2. Daniela M. Salvioni & Alex Almici, 2020. "Transitioning Toward a Circular Economy: The Impact of Stakeholder Engagement on Sustainability Culture," Sustainability, MDPI, vol. 12(20), pages 1-30, October.

  4. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

    Cited by:

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