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Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)

Editor

Listed:
  • Frank T Piller
    (RWTH Aachen University, Germany)

  • Mitchell M Tseng
    (The Hong Kong University of Science & Technology, Hong Kong)

Abstract

A growing heterogeneity of demand, the advent of “long tail markets”, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Frank T Piller & Mitchell M Tseng (ed.), 2009. "Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7378, December.
    • Handle: RePEc:wsi:wsbook:7378
    as

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    Book Chapters

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