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Strategic Choice of Channel Structure in an Oligopoly

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  • Lin Liu
  • X. Henry Wang
  • Bill Z. Yang

Abstract

The traditional wisdom holds that the benefits of a decentralized channel structure arise fromdownstream competitive relationships. In contrast, Arya and Mittendorf (2007) showed that the value of decentralization can also arise from upstream interaction when the downstream firm conveys internal strife (decentralization) to an upstream external supplier. This paper extends the single firm centralization-decentralization choice model of Arya and Mittendorf (2007) to a strategic choice model in which all downstream competitors play a strategic centralization-decentralization game. We demonstrate that whether the main conclusions in the context of non-strategic choice of channel structure continue to hold when all firms play a centralization-decentralization game depends critically on the market structure of the upstream input market. Specifically, the conclusions are valid if all firms have exclusive upstream input suppliers but not so if the upstream input market is monopolized. Thus, whether the value of decentralization can arise from upstream interaction depends critically on the market structure of the upstream market.
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Suggested Citation

  • Lin Liu & X. Henry Wang & Bill Z. Yang, 2012. "Strategic Choice of Channel Structure in an Oligopoly," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 33(7-8), pages 565-574, October.
    • Handle: RePEc:wly:mgtdec:v:33:y:2012:i:7-8:p:565-574
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    References listed on IDEAS

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    Cited by:

    1. Pu-yan Nie & Peng Sun & Bill Z. Yang, 2014. "A Dynamic Study on Ecological Disaster, Government Regulation, and Renewable Resources," American Journal of Economics and Sociology, Wiley Blackwell, vol. 73(2), pages 410-442, April.
    2. Nie, Pu-yan, 2013. "Duopoly quality commitment," Economic Modelling, Elsevier, vol. 33(C), pages 832-842.
    3. Pu‐yan Nie & Yong‐cong Yang, 2020. "Cost‐reduction innovation under mixed economy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(7), pages 1195-1201, October.
    4. Nie, Pu-yan & Chen, You-hua, 2012. "Duopoly competitions with capacity constrained input," Economic Modelling, Elsevier, vol. 29(5), pages 1715-1721.
    5. Pu-yan Nie, 2014. "Effects of capacity constraints on mixed duopoly," Journal of Economics, Springer, vol. 112(3), pages 283-294, July.
    6. Aiyuan Tao & X. Henry Wang & Bill Z. Yang, 2018. "Duopoly models with a joint capacity constraint," Journal of Economics, Springer, vol. 125(2), pages 159-172, October.

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    More about this item

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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