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Beef cattle farmers’ marketing preferences for selling local beef

Author

Listed:
  • Karen L. DeLong
  • Kimberly L. Jensen
  • Andrew P. Griffith
  • Elizabeth McLeod

Abstract

To meet the growing consumer demand for local foods, there has been increased interest by farmers to produce local foods. One facet of meeting this demand is how farmers may prefer to market their locally produced products. In this study, we examine beef cattle farmers’ marketing preferences for selling a Tennessee Certified Beef product. Data from a 2016 Tennessee beef cattle farmer survey (n = 428) was used to estimate a multinomial logit model of the probability of farmers preferring a particular marketing arrangement. The most commonly selected marketing arrangement was a farmer cooperatively owned processing facility (43%), followed by a beef marketing cooperative (39%), and private contracting of finished cattle to a third party for slaughter (18%). Factors influencing participation in the specific marketing arrangements included farmer and farm characteristics, risk preferences, and location.

Suggested Citation

  • Karen L. DeLong & Kimberly L. Jensen & Andrew P. Griffith & Elizabeth McLeod, 2019. "Beef cattle farmers’ marketing preferences for selling local beef," Agribusiness, John Wiley & Sons, Ltd., vol. 35(3), pages 343-357, July.
    • Handle: RePEc:wly:agribz:v:35:y:2019:i:3:p:343-357
    DOI: 10.1002/agr.21579
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    References listed on IDEAS

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    1. Dobbs, Leah Moore & Jensen, Kimberly L. & Leffew, Megan Bruch & English, Burton C. & Lambert, Dayton M. & Clark, Christopher D., 2016. "Consumer Willingness to Pay for Tennessee Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    2. Jensen, Kimberly L. & English, Burton C. & Clark, Christopher D. & Menard, R. Jamey, 2011. "Preferences for Marketing Arrangements by Potential Switchgrass Growers," Journal of Cooperatives, NCERA-210, vol. 25, pages 1-28.
    3. Pace, Jason D. & Robinson, John R.C., 2012. "Marketing Choices by Texas Cotton Growers," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 30(2).
    4. Gillespie, Jeffrey & Sitienei, Isaac & Bhandari, Basu & Scaglia, Guillermo, 2016. "Grass-Fed Beef: How is it Marketed by US Producers?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-18, May.
    5. Gillespie, Jeffrey M. & Bu, Angel & Boucher, Robert W. & Choi, Won-Jun, 2006. "Case Studies of Strategic Alliances in U.S. Beef Production," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 24(2), pages 1-24.
    6. Wachenheim, Cheryl J. & deHillerin, Regis & Dumler, Mike, 2001. "Producer Perceptions of Hog Marketing Cooperatives," Journal of Cooperatives, NCERA-210, vol. 16, pages 1-21.
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    Cited by:

    1. Andreas Tsakiridis & Michael Wallace & James Breen & Cathal O'Donoghue & Kevin Hanrahan, 2021. "Beef quality assurance schemes: Can they improve farm economic performance?," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 451-471, July.

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