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Customer-Based Brand Equity For A Tourism Destination (Cbbetd): The Specific Case Of Bandung City, Indonesia

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  • Hartanto Yuwo
  • John B. Ford
  • Mustika Sufiati Purwanegara

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Suggested Citation

  • Hartanto Yuwo & John B. Ford & Mustika Sufiati Purwanegara, 2013. "Customer-Based Brand Equity For A Tourism Destination (Cbbetd): The Specific Case Of Bandung City, Indonesia," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(1).
    • Handle: RePEc:vul:omefvu:v:4:y:2013:i:1:id:140
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    References listed on IDEAS

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    1. Alina Irina POPESCU, 2012. "Branding cities as educational centres. The role of higher education institutions," Management & Marketing, Economic Publishing House, vol. 7(3), Autumn.
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    Cited by:

    1. Magnoni, Fanny & Valette-Florence, Pierre & De Barnier, Virginie, 2021. "Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis," Journal of Business Research, Elsevier, vol. 134(C), pages 428-442.
    2. Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
    3. Tasci, Asli D.A., 2018. "Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands," Tourism Management, Elsevier, vol. 65(C), pages 143-159.
    4. Ratna Roostika & Tasya Putri Yumna, 2023. "The influence of destination awareness, destination image, and perceived quality on Indonesian TikTok users’ visiting intention," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 5(1), pages 49-59, January.

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