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Sustainability and Sustainability Marketing in Competing for the Title of European Capital of Culture

Author

Listed:
  • Burksiene Valentina
  • Dvorak Jaroslav
  • Burbulyte-Tsiskarishvili Gabriele

    (Klaipeda University, Department of Public Administration and Social Geography, KlaipÄ—da, Lithuania)

Abstract

Background and Purpose: An analysis of the dimension of sustainability in the context of competing for the title of the European Capital of Culture (ECoC) is included in the article. The authors of the research agree that the proper integration of cultural policy into the social system impacts and changes cultural values and beliefs, shifting them towards sustainable behaviour and sustainability. Many authors analyse the interrelation between culture and sustainability, thus defining the role of culture for sustainability. However, few discuss possible approaches or tools, which may offer assistance in the matter of how to reach sustainability in the context of culture.

Suggested Citation

  • Burksiene Valentina & Dvorak Jaroslav & Burbulyte-Tsiskarishvili Gabriele, 2018. "Sustainability and Sustainability Marketing in Competing for the Title of European Capital of Culture," Organizacija, Sciendo, vol. 51(1), pages 66-78, February.
  • Handle: RePEc:vrs:organi:v:51:y:2018:i:1:p:66-78:n:5
    DOI: 10.2478/orga-2018-0005
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