The Practical Aspects of Employer Branding in the Light of the Findings of Qualitative Primary Research: Supported by the New National Excellence Programme of the Ministry for Human Resources
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Abstract
Suggested Citation
DOI: 10.2478/joim-2019-0018
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References listed on IDEAS
- Monika Fodor & Katalin Jäckel & Tibor Pal Szilagyi, 2017. "Challenges of starting a success career from the aspect of the Z generation," Proceedings of FIKUSZ 2017, in: Monika Fodor (ed.),Proceedings of FIKUSZ '17, pages 93-107, Óbuda University, Keleti Faculty of Business and Management.
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Keywords
employer branding; Z generation; qualitative research; increasing employment;All these keywords.
JEL classification:
- M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
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