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The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria

Author

Listed:
  • Nwankwo Cosmas Anayochukwu
  • Kanyangale MacDonald Isaac

    (University of KwaZulu-Natal, Durban, KwaZulu Natal, SOUTH AFRICA)

  • Abugu James Okechukwu

    (University of Nigeria, Nsukka, Enugu State, NIGERIA)

Abstract

The purpose of this quantitative research was to investigate the basis and perception of mobile money (MM) service among Nigerian university students. The paper adopted a positivistic ontology and descriptive survey design. Two hundred and fifty students from five universities in the southeast geopolitical zone of Nigeria were sampled. Results showed that perceived ease of use (PEOU), perceived usefulness (PU), perceived credibility (PCRED), and perceived risk (PR) had significant and positive relationship with behavioral intention. Given the results, these four fundamental issues must be central to inclusive mobile money-based financial service for Nigerian university students. The adoption of the technology acceptance model (TAM) by mobile network operators (MNO) and banks is critical to ensure acceptance of innovative and inclusive mobile-based financial service and success in the university student market.

Suggested Citation

  • Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021. "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, vol. 13(1), pages 209-218, January.
    • Handle: RePEc:vrs:founma:v:13:y:2021:i:1:p:209-218:n:8
    DOI: 10.2478/fman-2021-0016
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    mobile money service; university students’ behavioral intention; perceived ease of use; perceived usefulness; perceived credibility; perceived risk;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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