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New business models in online hotel distribution: emerging private sales versus leading IDS

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  • Andrea Runfola
  • Massimo Rosati
  • Simone Guercini

Abstract

This article deals with online hotel distribution. Its purpose is to investigate the private sales formula, which has recently emerged as a new business model. Two case studies are presented: Expedia, a leading internet distribution system (IDS), and Voyage Privé, a private sales Website. The study highlights the main features of the private sales formula by means of a cross-case comparison between the two travel Websites. The article ends with some final remarks on the main strengths and weaknesses of the formula as compared to the leading IDS in the online travel market. Copyright Springer-Verlag 2013

Suggested Citation

  • Andrea Runfola & Massimo Rosati & Simone Guercini, 2013. "New business models in online hotel distribution: emerging private sales versus leading IDS," Service Business, Springer;Pan-Pacific Business Association, vol. 7(2), pages 183-205, June.
  • Handle: RePEc:spr:svcbiz:v:7:y:2013:i:2:p:183-205
    DOI: 10.1007/s11628-012-0150-1
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    6. Noorfaizah Md Zainudin & Rahayu Tasnim, 2020. "Business Practices to Minimize Safety Risks: A Case Study of Two Adventure Tourism Businesses in Malaysia," Business Management and Strategy, Macrothink Institute, vol. 11(1), pages 40-54, June.
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