IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v16y2010i3p629-645.html
   My bibliography  Save this article

The Impact of Mega Sporting Events on Live Spectators' Images of a Host City: A Case Study of the Shanghai F1 Grand Prix

Author

Listed:
  • Dongfeng Liu

    (Sport Events Research Centre and School of Economics and Management, Shanghai University of Sport, 650 Qing Yuan Huan Road, Shanghai 200438, China)

  • Chris Gratton

    (Sport Industry Research Centre, Collegiate Hall, Collegiate Crescent, Sheffield Hallam University, Sheffield S10 2BP, UK)

Abstract

Using the 2008 Shanghai F1 Grand Prix as a case study, this paper explores the extent, nature and implications of the impacts of sports mega-events on a host city's image from the perspective of the event visitors. It shows that the Shanghai F1 Grand Prix has, in general, a significant positive image impact on live spectators. However, the image impact varies from dimension to dimension, with the possibility of a high percentage of spectators reporting negative change on certain dimensions. The findings show that the evaluation of sports events is related positively to image impact and indicate the importance of improving service quality and spectators' satisfaction in order to achieve the most effective impact on spectators.

Suggested Citation

  • Dongfeng Liu & Chris Gratton, 2010. "The Impact of Mega Sporting Events on Live Spectators' Images of a Host City: A Case Study of the Shanghai F1 Grand Prix," Tourism Economics, , vol. 16(3), pages 629-645, September.
  • Handle: RePEc:sae:toueco:v:16:y:2010:i:3:p:629-645
    DOI: 10.5367/000000010792278347
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/000000010792278347
    Download Restriction: no

    File URL: https://libkey.io/10.5367/000000010792278347?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Xiaoyan Xing & Laurence Chalip, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Taylor & Francis Journals, vol. 9(1), pages 49-78, January.
    2. Xing, Xiaoyan & Chalip, Laurence, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Elsevier, vol. 9(1), pages 49-78, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ester Gutiérrez & Sebastián Lozano, 2020. "Benchmarking Formula One auto racing circuits: a two stage DEA approach," Operational Research, Springer, vol. 20(4), pages 2059-2083, December.
    2. Juan Luis Nicolau & María Jesús Santa-María, 2017. "Sports results creating tourism value," Tourism Economics, , vol. 23(3), pages 697-701, May.
    3. Christian Dragin-Jensen, 2016. "Mutual Image Impacts of Events and Host Destinations: What We Know From Prior Research," Working Papers 122/16, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    4. Haiyan Huang & Luke Lunhua Mao & Suk-Kyu Kim & James J. Zhang, 2014. "Assessing the Economic Impact of Three Major Sport Events in China: The Perspective of aTtendees," Tourism Economics, , vol. 20(6), pages 1277-1296, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christian Dragin-Jensen, 2016. "Mutual Image Impacts of Events and Host Destinations: What We Know From Prior Research," Working Papers 122/16, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    2. Kenyon, James Andrew & Bodet, Guillaume, 2018. "Exploring the domestic relationship between mega-events and destination image: The image impact of hosting the 2012 Olympic Games for the city of London," Sport Management Review, Elsevier, vol. 21(3), pages 232-249.
    3. Hallmann, Kirstin, 2012. "Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches," Sport Management Review, Elsevier, vol. 15(1), pages 33-42.
    4. Ted Hayduk, 2019. "Leveraging sport mega events for international entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 857-881, September.
    5. Georgia Zouni & Popi Markogiannaki & Ioanna Georgaki, 2021. "A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon," Tourism Economics, , vol. 27(3), pages 466-481, May.
    6. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    7. Eko Nursanty & Atik Suprapti & Joesron Alie Syahbana, 2017. "The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(3), pages 223-241, August.
    8. Oshimi, Daichi & Harada, Munehiko, 2019. "Host residents’ role in sporting events: The city image perspective," Sport Management Review, Elsevier, vol. 22(2), pages 263-275.
    9. Christina Fischer & Rüdiger Hamm, 2019. "Football clubs and regional image [Fußballvereine und regionales Image]," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 39(1), pages 1-23, February.
    10. Àngela Elisa Aguiló-Lemoine & Francisco Rejón-Guardia & María Antonia García-Sastre, 2020. "Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    11. Andrea Lucarelli, 2018. "Co-branding public place brands: towards an alternative approach to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 260-271, November.
    12. Haimeng Ding & Kuang-Peng Hung & Norman Peng & Annie Chen, 2021. "Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    13. Cheng-Jong Lee, 2014. "Effects of sport mega-events on city brand awareness and image: using the 2009 world games in Kaohsiung as an example," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1243-1256, May.
    14. Tommasina Pianese, 2017. "Il Relationship Marketing Negli Eventi Sportivi Professionistici: Il Ruolo Dei Promotori E Degli Organizzatori," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, vol. 13(2), pages 127-151, settembre.
    15. Xu, Yueying Hazel & Wong, IpKin Anthony & Tan, Xiuchang Sherry, 2016. "Exploring event bundling: The strategy and its impacts," Tourism Management, Elsevier, vol. 52(C), pages 455-467.
    16. Tan Vo-Thanh & Valentina Kirova & Roxane Daréous, 2014. "L'organisation d'un méga-événement sportif et l'image touristique de la ville hôte : Une perspective par le concept de transfert d'image," Post-Print hal-02544965, HAL.
    17. Natalie Bragança Düsenberg & Victor Manoel Cunha de Almeida & João Guilherme Barbosa de Amorim, 2016. "The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 1-21, November.
    18. Brown, Graham & Smith, Andrew & Assaker, Guy, 2016. "Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics," Tourism Management, Elsevier, vol. 55(C), pages 160-172.

    More about this item

    Keywords

    mega-events; image impact; live spectator; host city; F1 Grand Prix; Shanghai;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:16:y:2010:i:3:p:629-645. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.