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The Ethical Decision Ma king Intention of Small & Medium Entrepreneurs in Malaysia

Author

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  • Yeoh Khar Kheng
  • Sethela June

Abstract

This paper represents an attempt to propose a model on the ethical decision making intention of SME entrepreneur in Malaysia. In Malaysia, studies on the entrepreneur’s intention to make ethical decision are sparse and these only focused on the undergraduate students in a certain university. In the global context, past studies observe that, (i) there is lack of empirical research in ethical decision-making, (ii) appropriate samples that accurately represent the hypothesised population should be used; thus move away from using student sample, (iii) research on moral intensity is flourishing in a wide variety of situations. In a nut shell, past studies did not systematically investigate one elements that is attitude in TPB theory that mediating the relationship between emotional involvement and moral intensity towards the intention of SME entrepreneurs to make ethical decision making. Therefore this study seeks to extend the TPB model by including emotional involvement and moral intensity to relate to the Extended Theory of Planned Behaviour (ETPB) to model the ethical decision making intention of SME Entrepreneurs.

Suggested Citation

  • Yeoh Khar Kheng & Sethela June, 2016. "The Ethical Decision Ma king Intention of Small & Medium Entrepreneurs in Malaysia," Quarterly Journal of Business Studies, Research Academy of Social Sciences, vol. 2(4), pages 181-192.
    • Handle: RePEc:rss:jnljbs:v2i4p2
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    References listed on IDEAS

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