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Spatial Distribution Of Consumer Preferences: Case Study Of Shopping Malls In Bratislava

Author

Listed:
  • FrantiSek Križan

    (Department of Regional Geography, Protection and Planning of the Landscape, Faculty of Natural Sciences, Comenius University,MlynskA dolina, Ilkovièova 6, 842 15 Bratislava)

  • Kristina BilkovA

    (Institute of Geography, Slovak Academy of Sciences,StefAnikova 49, 814 73 Bratislava, Slovakia)

  • Peter Barlik

    (Market Locator SK s.r.o., 29. Augusta 36/A, 811 09 Bratislava)

  • Pavol Kita

    (Department of Marketing, The Faculty of Commerce, University of Economics in Bratislava, DolnozemskA cesta 1, 852 35 Bratislava)

  • Peter Kita

    (Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejni 2906/4, 612 00 Brno)

Abstract

Process of globalization in post-communistic countries are mostly visible in changes in consumer behavior which lead to shopping centers becoming the preferred retail format. The development of shopping centers in Bratislava is progressively culminating. Although, the quantitative development isn’t connected to quality in offerings. Hence, the consumers react with a varying level of preference in shopping centers. The aim of the paper is to evaluate consumer preferences (n=11,389) in shopping centers in Bratislava from a spatial distribution perspective. The results point at three types of spatial distribution of consumer preferences depending on the shopping center’s location, on the one hand, and the shopping center’s attractiveness on the other hand.

Suggested Citation

  • FrantiSek Križan & Kristina BilkovA & Peter Barlik & Pavol Kita & Peter Kita, 2018. "Spatial Distribution Of Consumer Preferences: Case Study Of Shopping Malls In Bratislava," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 13(1), pages 13-21, February.
    • Handle: RePEc:rom:terumm:v:13:y:2018:i:1:p:13-21
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    References listed on IDEAS

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    1. Francois Des Rosiers & Marius Theriault & Laurent Menetrier, 2005. "Spatial Versus Non-Spatial Determinants of Shopping Center Rents: Modeling Location and Neighborhood-Related Factors," Journal of Real Estate Research, American Real Estate Society, vol. 27(3), pages 293-320.
    2. František KRIŽAN & Kristína BILKOVÁ & Pavol KITA, 2014. "Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres," Management & Marketing, Economic Publishing House, vol. 9(4), Winter.
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