IDEAS home Printed from https://ideas.repec.org/a/prp/jattij/v10y2017i2p175-183.html
   My bibliography  Save this article

Business Model Innovation in Tourism: How to Survive in Highly Competitive Environments

Author

Listed:
  • Robert Ambrož

    (Advansys d.o.o., Slovenia)

  • Doris Gomezelj Omerzel

    (University of Primorska, Faculty of Management, Slovenia)

Abstract

The objective of this research is to clarify the role and the importance of the business model in tourism and to demonstrate the necessity of changing the business model to maintain competitiveness. By employing the Osterwalder nine-block business model Canvas framework, an interview with the manager of Slovenian tourist agency was conducted. Without the innovation of individual segments of the business model or, more often the majority of its dimensions, the firm would not have survived. In our case, the necessity of innovating the business model was confirmed by the statement of the agency’s manager: ‘In any case, without changes, we would no longer exist on the market; without future changes, we will no longer exist on the market either.’ This article presents a single case study; therefore, the results may have limited generalis ability. Everyday changes in competitive markets should be met by the innovation of business models. Tourism firms must be able to articulate and innovate their business model if they want to survive in a rapidly evolving competitive global market. Although studies on business modelling are common in the tourism sector, little about them has been documented regarding the tourism sector in Slovenia. Hence, this study, which focuses on a Slovenian tourist agency, aims to fill this knowledge gap. Our case is particularly interesting, because we have demonstrated the interdependence of segments and their modification, we have shown that the business model is already present in the tourist agency, and we articulated it.

Suggested Citation

  • Robert Ambrož & Doris Gomezelj Omerzel, 2017. "Business Model Innovation in Tourism: How to Survive in Highly Competitive Environments," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 10(2), pages 175-183.
  • Handle: RePEc:prp:jattij:v:10:y:2017:i:2:p:175-183
    DOI: 10.26493/2335-4194.10.175-183
    as

    Download full text from publisher

    File URL: http://www.hippocampus.si/ISSN/2335-4194/10.175-183.pdf
    File Function: full text in English
    Download Restriction: no

    File URL: https://libkey.io/10.26493/2335-4194.10.175-183?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bertrand Moingeon & Muhammad Yunus & Laurence Lehmann-Ortega, 2010. "Building Social Business Models: Lessons from the Grameen Experience," Post-Print hal-00528385, HAL.
    2. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
    3. Zott, Christoph & Amit, Raphael & Massa, Lorenzo, 2010. "The business model: Theoretical roots, recent developments, and future research," IESE Research Papers D/862, IESE Business School.
    4. Charles Baden-Fuller & Vincent Mangematin, 2013. "Business models: A challenging agenda," Grenoble Ecole de Management (Post-Print) hal-00869707, HAL.
    5. Wensveen, John G. & Leick, Ryan, 2009. "The long-haul low-cost carrier: A unique business model," Journal of Air Transport Management, Elsevier, vol. 15(3), pages 127-133.
    6. Ramon Casadesus-Masanell & John Heilbron, 2015. "The Business Model: Nature and Benefits," Harvard Business School Working Papers 15-089, Harvard Business School, revised Jun 2015.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zrinka Marusic & Ana Aleksic & Mirjana Pejic Bach & Mislav Ante Omazic & Jovana Zoroja, 2019. "Determinants of Innovation in Hotel and Travel Agency Service Industry: Impact of Information and Communication Technologies and Enterprise Readiness," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(1-B), pages 209-225.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria Rosa De Giacomo & Raimund Bleischwitz, 2020. "Business models for environmental sustainability: Contemporary shortcomings and some perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3352-3369, December.
    2. Laudien, Sven M. & Reuter, Ute & Sendra Garcia, Francisco Javier & Botella-Carrubi, Dolores, 2024. "Digital advancement and its effect on business model design: Qualitative-empirical insights," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Iheanachor, Nkemdilim & David-West, Yinka & Umukoro, Immanuel Ovemeso, 2021. "Business model innovation at the bottom of the pyramid – A case of mobile money agents," Journal of Business Research, Elsevier, vol. 127(C), pages 96-107.
    4. Belussi, Fiorenza & Orsi, Luigi & Savarese, Maria, 2019. "Mapping Business Model Research: A Document Bibliometric Analysis," Scandinavian Journal of Management, Elsevier, vol. 35(3).
    5. Raphaël Maucuer & Alexandre Renaud, 2019. "Business Model Research: A Bibliometric Analysis of Origins and Trends," Post-Print hal-01918188, HAL.
    6. Müller, Julian Marius & Buliga, Oana & Voigt, Kai-Ingo, 2018. "Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 2-17.
    7. Göran Roos, 2014. "Business Model Innovation to Create and Capture Resource Value in Future Circular Material Chains," Resources, MDPI, vol. 3(1), pages 1-27, March.
    8. Sebastian Schroedel, 2023. "The Sustainable Business Model Database: 92 Patterns That Enable Sustainability in Business Model Innovation," Sustainability, MDPI, vol. 15(10), pages 1-27, May.
    9. Gerrit Remane & Andre Hanelt & Jan F. Tesch & Lutz M. Kolbe, 2017. "The Business Model Pattern Database — A Tool For Systematic Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-61, January.
    10. Amel Attour & Thierry Burger-Helmchen, 2014. "Écosystèmes et modèles d'affaires : introduction," Revue d'économie industrielle, De Boeck Université, vol. 0(2), pages 11-25.
    11. E. Moreva L. & Е. Морева Л., 2017. "Бизнес-Модель И Ее Роль В Разработке Инновационной Политики (Анализ Зарубежных Концепций) // The Business Model And Its Role In The Development Of The Innovation Policy (Analysis Of Foreign Concepts)," Финансы: теория и практика/Finance: Theory and Practice // Finance: Theory and Practice, ФГОБУВО Финансовый университет при Правительстве Российской Федерации // Financial University under The Government of Russian Federation, vol. 21(4), pages 126-137.
    12. Gideon Niel D. Tan, 2021. "A Business-Model Approach on Strategic Flexibility of Firms in a Shifting Value Chain: The Case of Coffee Processors in Amadeo and Silang, Cavite, Philippines," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(1), pages 17-28, March.
    13. Amel Charleux & Anne Mione, 2018. "Open source editing business models; the case of software [Les business models de l’édition open source ; Le cas des logiciels]," Post-Print hal-01988127, HAL.
    14. Paris Chrysos, 2018. "Empathy in the business model: how Facebook and Google Maps manage external problem-solving processes," Working Papers halshs-01897205, HAL.
    15. Payam Hanafizadeh & Parastou Hatami & Morteza Analoui & Amir Albadvi, 2021. "Business model innovation driven by the internet of things technology, in internet service providers’ business context," Information Systems and e-Business Management, Springer, vol. 19(4), pages 1175-1243, December.
    16. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working paper serie RMT - Grenoble Ecole de Management hal-00936947, HAL.
    17. Vinicius Minatogawa & Matheus Franco & Izabela Simon Rampasso & Maria Holgado & Diego Garrido & Hernan Pinto & Ruy Quadros, 2022. "Towards Systematic Sustainable Business Model Innovation: What Can We Learn from Business Model Innovation," Sustainability, MDPI, vol. 14(5), pages 1-35, March.
    18. Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Business model innovation in alliances: Successful configurations," Journal of Business Research, Elsevier, vol. 69(9), pages 3584-3590.
    19. Walaszczyk Ludmiła & Dingli Sandra, 2020. "Business Models for Management and Entrepreneurs as a Tool for Survival and Success," Foundations of Management, Sciendo, vol. 12(1), pages 249-260, January.
    20. Marlena Ciechan-Kujawa & Michal Buszko, 2020. "The Susceptibility of the Business Model to Changes - Empirical Analysis of Internal Determinants of Variability," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 739-757.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prp:jattij:v:10:y:2017:i:2:p:175-183. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alen Jezovnik (email available below). General contact details of provider: http://academica.turistica.si .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.