IDEAS home Printed from https://ideas.repec.org/a/prg/jnlcbr/v2015y2015i2id126p48-59.html
   My bibliography  Save this article

Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children

Author

Listed:
  • Markéta Lhotáková
  • Květa Olšanová

Abstract

This paper is primarily focused on analyses of the research undertaken to understand the awareness of food advertising's self-regulation authority (Council for Advertising) and of the Czech Code of Conduct in the context of the growing issue of child obesity. The objective is to find out the perception of food advertising to children and awareness of regulation and industry self-regulation amongst Czech mothers. Our theoretical framework presumes dependence between the awareness levels and selected demographic variables. We conclude several actions to overcome low awareness of the Council of Advertising and its Code of Conduct and to transfer the industry's self-regulation into an efficient and recognized tool of shaping the culture of responsible advertising in the Czech Republic. The conclusions lead towards stronger protection of children.

Suggested Citation

  • Markéta Lhotáková & Květa Olšanová, 2015. "Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children," Central European Business Review, Prague University of Economics and Business, vol. 2015(2), pages 48-59.
  • Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:2:id:126:p:48-59
    DOI: 10.18267/j.cebr.126
    as

    Download full text from publisher

    File URL: http://cebr.vse.cz/doi/10.18267/j.cebr.126.html
    Download Restriction: free of charge

    File URL: http://cebr.vse.cz/doi/10.18267/j.cebr.126.pdf
    Download Restriction: free of charge

    File URL: https://libkey.io/10.18267/j.cebr.126?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Zimmerman, F.J. & Bell, J.F., 2010. "Associations of television content type and obesity in children," American Journal of Public Health, American Public Health Association, vol. 100(2), pages 334-340.
    2. Shin-Yi Chou & Inas Rashad & Michael Grossman, 2008. "Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity," Journal of Law and Economics, University of Chicago Press, vol. 51(4), pages 599-618, November.
    3. He Ying & Wang Qing Ren, 2010. "Ups and Downs of the Shanghai Securities Market," Chinese Economy, Taylor & Francis Journals, vol. 43(6), pages 76-93, November.
    4. Oecd, 2010. "Labour markets and the crisis," OECD Economics Department Working Papers 756, OECD Publishing.
    5. Ren, Yawei & Yang, Deli & Diao, Xinjun, 2010. "Market segmentation strategy in internet market," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 389(8), pages 1688-1698.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreyeva, Tatiana & Kelly, Inas Rashad & Harris, Jennifer L., 2011. "Exposure to food advertising on television: Associations with children's fast food and soft drink consumption and obesity," Economics & Human Biology, Elsevier, vol. 9(3), pages 221-233, July.
    2. Rusmevichientong, Pimbucha & Streletskaya, Nadia A. & Amatyakul, Wansopin & Kaiser, Harry M., 2014. "The impact of food advertisements on changing eating behaviors: An experimental study," Food Policy, Elsevier, vol. 44(C), pages 59-67.
    3. Kim, Soojung & Chung, Ick-Joong & Lee, Junghee, 2017. "Structural model of parenting dimension, media usage type and body mass index in Korean preschool children," Children and Youth Services Review, Elsevier, vol. 79(C), pages 309-314.
    4. Markéta Lhotáková & Květa Olšanová, 2014. "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry [Účinnost regulace a samoregulace reklamy potravinářských firem cílené na děti v Čes," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2014(5), pages 54-70.
    5. Scott A. Carson, 2017. "Assessing Cumulative Net Nutrition and the Transition from 19th Century Bound to Free-Labor by Ethnic Status," CESifo Working Paper Series 6813, CESifo.
    6. Berning, Joshua P., 2010. "Voluntary Restrictions On Television Advertising For Carbonated Soft Drinks: The Impact On Consumer Demand," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116418, European Association of Agricultural Economists.
    7. Agarwal, Sumit & Chang, Yan & Yavas, Abdullah, 2012. "Adverse selection in mortgage securitization," Journal of Financial Economics, Elsevier, vol. 105(3), pages 640-660.
    8. Costa-Font, Joan & Mas, Nuria & Navarro, Patricia, 2013. "Globesity: Is Globalization a Pathway to Obesity?," IESE Research Papers D/1057, IESE Business School.
    9. Anderson, D. Mark, 2010. "Does information matter? The effect of the Meth Project on meth use among youths," Journal of Health Economics, Elsevier, vol. 29(5), pages 732-742, September.
    10. Lucas Adrienne M. & Wilson Nicholas L., 2019. "Does Television Kill Your Sex Life? Microeconometric Evidence from 80 Countries," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 19(4), pages 1-16, October.
    11. Hughes, Joseph P. & Mester, Loretta J., 2013. "Who said large banks don’t experience scale economies? Evidence from a risk-return-driven cost function," Journal of Financial Intermediation, Elsevier, vol. 22(4), pages 559-585.
    12. Efing, Matthias & Hau, Harald, 2015. "Structured debt ratings: Evidence on conflicts of interest," Journal of Financial Economics, Elsevier, vol. 116(1), pages 46-60.
    13. Bryan Bollinger & Phillip Leslie & Alan Sorensen, 2011. "Calorie Posting in Chain Restaurants," American Economic Journal: Economic Policy, American Economic Association, vol. 3(1), pages 91-128, February.
    14. Noel D'Cruz & Davide Crippa, 2012. "Stress Testing," Global Credit Review (GCR), World Scientific Publishing Co. Pte. Ltd., vol. 2(01), pages 39-52.
    15. Brezina, Timothy & Tekin, Erdal & Topalli, Volkan, 2008. ""Might Not Be a Tomorrow": A Multi-Methods Approach to Anticipated Early Death and Youth Crime," IZA Discussion Papers 3831, Institute of Labor Economics (IZA).
    16. Charles L. Baum, 2009. "The effects of cigarette costs on BMI and obesity," Health Economics, John Wiley & Sons, Ltd., vol. 18(1), pages 3-19, January.
    17. John Komlos & Marek Brabec, 2010. "The Trend of Mean BMI Values of US Adults, Birth Cohorts 1882-1986 Indicates that the Obesity Epidemic Began Earlier than Hitherto Thought," NBER Working Papers 15862, National Bureau of Economic Research, Inc.
    18. Daniel Weimar & Christoph Breuer, 2022. "Against the mainstream: Field evidence on a positive link between media consumption and the demand for sports among children," Kyklos, Wiley Blackwell, vol. 75(2), pages 317-336, May.
    19. Opp, Christian C. & Opp, Marcus M. & Harris, Milton, 2013. "Rating agencies in the face of regulation," Journal of Financial Economics, Elsevier, vol. 108(1), pages 46-61.
    20. Démurger, Sylvie & Wang, Xiaoqian, 2016. "Remittances and expenditure patterns of the left behinds in rural China," China Economic Review, Elsevier, vol. 37(C), pages 177-190.

    More about this item

    Keywords

    advertising targeted to children; regulation of advertising; industry self-regulation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:2:id:126:p:48-59. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stanislav Vojir (email available below). General contact details of provider: https://edirc.repec.org/data/uevsecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.