The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey
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Abstract
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DOI: 10.22178/pos.21-5
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References listed on IDEAS
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More about this item
Keywords
marketing strategies; pilot survey; descriptive; normality; reliability; factor analysis.;All these keywords.
JEL classification:
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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