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Private-sector investor’s intention and motivation to invest in Land Degradation Neutrality

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Listed:
  • Tony Reyhanloo
  • Stefan Baumgärtner
  • Matthias Haeni
  • Simone Quatrini
  • Philippe Saner
  • Eike von Lindern

Abstract

Private-sector investors could be key players in combatting global land degradation and realising the emerging concept of Land Degradation Neutrality (LDN). To better understand how to incentivize private-sector investors for LDN, we conducted an online-survey of 68 private-sector investors. Structural equation modelling based on the theory of planned behavior was performed to investigate how cognitive, social, emotional, motivational and financial determinants influence their intention and motivation to invest in LDN. Good knowledge and a positive attitude towards both LDN and investing sustainably were found to be main predictors for intention. In contrast, perceived social pressure had little effect on the intention to invest towards combating land degradation. The general motivation to invest sustainably was mainly triggered by a consciousness for sustainability and emotional attachment, less by the desire for short-term profit maximisation whilst prospects of long-term financial return are important. Overall, strong homogeneity in psychological determinants was found for both traditional and impact investors. As the determinants of the intention and the motivation to invest sustainably do not substantially differ across different investor types, our study implies that investors should be targeted as a uniform group when mobilising interest for LDN. Emphasis should be placed on the psychological determinants traditional and impact investors commonly share, rather than on the type-specific characteristics that may distinguish different investor types.

Suggested Citation

  • Tony Reyhanloo & Stefan Baumgärtner & Matthias Haeni & Simone Quatrini & Philippe Saner & Eike von Lindern, 2018. "Private-sector investor’s intention and motivation to invest in Land Degradation Neutrality," PLOS ONE, Public Library of Science, vol. 13(12), pages 1-18, December.
    • Handle: RePEc:plo:pone00:0208813
    DOI: 10.1371/journal.pone.0208813
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    References listed on IDEAS

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    1. Phu Nguyen-Van & Anne Stenger & Tuyen Tiet, 2021. "Social incentive factors in interventions promoting sustainable behaviors: A meta-analysis," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-27, December.
    2. Shome, Samik & Hassan, M. Kabir & Verma, Sushma & Panigrahi, Tushar Ranjan, 2023. "Impact investment for sustainable development: A bibliometric analysis," International Review of Economics & Finance, Elsevier, vol. 84(C), pages 770-800.
    3. Abu Elnasr E. Sobaih & Ibrahim A. Elshaer, 2023. "Risk-Taking, Financial Knowledge, and Risky Investment Intention: Expanding Theory of Planned Behavior Using a Moderating-Mediating Model," Mathematics, MDPI, vol. 11(2), pages 1-17, January.
    4. Abbas, Hafiz Waqar & Guo, Xuesong & Anwar, Bilal & Naqvi, Syed Asif Ali & Shah, Syed Ale Raza, 2022. "The land degradation neutrality management enablers, challenges, and benefits for mobilizing private investments in Pakistan," Land Use Policy, Elsevier, vol. 120(C).

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