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Business Intelligence, the New Managerial Tool: Opportunities and Limits

Author

Listed:
  • Adriana Grigorescu

    (National University of Political Studies and Public Administration)

  • Daniela Baiasu

    (University of Valahia)

  • Razvan Ion Chitescu

    (National University of Political Studies and Public Administration)

Abstract

Business intelligence is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. An operational BI system helps non-technical users with very fast and intuitive ways of processing and viewing data. The main goal of a BI initiative is to turn a company's information into a structured and analyzable perspective - in other words, real business intelligence, which can inform the decision-making process within the company. Through this study, we want to identify the advantages and limitations of business intelligence solutions perceived by the Romanian companies, as well as its use as a managerial tool for observing the evolution of business, its impact on managerial decisions, and the ease with which managers can use it. By using Business Intelligence, you can eliminate inefficient bottlenecks, refine existing business processes, automate routine tasks, and introduce new levels of work organization and prioritization.

Suggested Citation

  • Adriana Grigorescu & Daniela Baiasu & Razvan Ion Chitescu, 2020. "Business Intelligence, the New Managerial Tool: Opportunities and Limits," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 651-657, August.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:1:p:651-657
    as

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%204/14.pdf
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    References listed on IDEAS

    as
    1. Ritesh Chugh & Srimannarayana Grandhi, 2013. "Why Business Intelligence?: Significance of Business Intelligence Tools and Integrating BI Governance with Corporate Governance," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 4(2), pages 1-14, April.
    2. Ljiljana Kascelan, 2011. "Advantages And Limitations In Implementation Of Business Intelligence System In Montenegro: Case Study Telenor Montenegro," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 9(2), pages 19-30.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. repec:prg:jnlcfu:v:2021:y:2021:i:4:id:569 is not listed on IDEAS
    2. Aneta Zemánková, 2021. "Artificial intelligence in management accounting [Využití umělé inteligence v manažerském účetnictví]," Český finanční a účetní časopis, Prague University of Economics and Business, vol. 2021(4), pages 81-99.
    3. Klaudia Hillebrandt-Szymanska & Dorota Piotrowska & Artur Blaszczyk & Jakub Statucki, 2023. "Strategic Insights: Navigating Business Intelligence Implementation - Phases, Tasks, and Risks: A Case Study on an International Manufacturing Company," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 865-888.

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    More about this item

    Keywords

    business intelligence; managerial decisions; tools; Romania;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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