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Analytical Methods of Strategic ManagementAbstract:Strategic management is characterized by the growing importance of forecasting and monitoring attributes in a globalized market economy and accelerating technological progress. It can be defined by estimating changes in market and competition, receiving and interpreting the signs of the company, identifying and estimating potential future business. To analyze the company and its environment there are used strategic management methods such as: SWOT Analysis, Michael Porter’s Model, Value Chain and PEST Analysis

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  • Podaºcã Raluca

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  • Podaºcã Raluca, 2013. "Analytical Methods of Strategic ManagementAbstract:Strategic management is characterized by the growing importance of forecasting and monitoring attributes in a globalized market economy and accelerat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 471-474, May.
    • Handle: RePEc:ovi:oviste:v:xiii:y:2013:i:2:p:471-474
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    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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