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Új szempont a magyar felsőoktatási intézmények teljesítményének mérésében - az egyetemek online láthatósága
[Online visibility - A new aspect of measuring the performance of Hungarian higher education institutions]

Author

Listed:
  • Horváth, Zsófia
  • Neszveda, Gábor

Abstract

Az utóbbi években az online jelenlét szerepe nagymértékben felértékelődött a felsőoktatási intézmények életében, hiszen a célközönségük nagy része aktív felhasználója a különböző webes felületeknek. Ebből adódóan a nemzetközi szakirodalomban, valamint a felsőoktatási rangsorokban is egyre népszerűbbé vált az online intézményi teljesítmény mérése. A tanulmány célja, hogy átfogóan ismertesse a magyar felsőoktatási intézmények online platformjainak teljesítményét, és bemutasson egy a nemzetközi irodalomra építő szempontrendszert az intézményi teljesítmény mérésére. Megvizsgáltuk az egyetemi honlapok látogatottságát és külső hivatkozásait, valamint a közösségi média platformjain elért teljesítményt. Az adatok alapján tíz szempontból főkomponens-elemzéssel létrehoztunk egy, az összteljesítményt megragadó indexet és egy, az online téren belüli pozicionálást mutató indexet. Az eredményeink alapján erős korreláció tapasztalható az online teljesítményt megragadó mutatók, valamint a hagyományos rangsorok között. Továbbá megállapítottuk, hogy a magasabb hallgatói létszámú intézmények nagyságrendekkel jobban teljesítenek a vizsgált indikátorok szerint, ami igazolja a minta méretfüggőségét.

Suggested Citation

  • Horváth, Zsófia & Neszveda, Gábor, 2024. "Új szempont a magyar felsőoktatási intézmények teljesítményének mérésében - az egyetemek online láthatósága [Online visibility - A new aspect of measuring the performance of Hungarian higher educat," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 755-790.
    • Handle: RePEc:ksa:szemle:2196
    DOI: 10.18414/KSZ.2024.7-8.755
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    References listed on IDEAS

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    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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