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Getting too personal: Reactance to highly personalized email solicitations

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Listed:
  • Tiffany White
  • Debra Zahay
  • Helge Thorbjørnsen
  • Sharon Shavitt

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Suggested Citation

  • Tiffany White & Debra Zahay & Helge Thorbjørnsen & Sharon Shavitt, 2008. "Getting too personal: Reactance to highly personalized email solicitations," Marketing Letters, Springer, vol. 19(1), pages 39-50, March.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50
    DOI: 10.1007/s11002-007-9027-9
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    References listed on IDEAS

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    1. Gavan J. Fitzsimons & Donald R. Lehmann, 2004. "Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses," Marketing Science, INFORMS, vol. 23(1), pages 82-94, September.
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