Research on the Influence of Web Experience on Consumers¡¯ Purchasing Intention
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- Savannah Wei Shi & Michel Wedel & F. G. M. (Rik) Pieters, 2013. "Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data," Management Science, INFORMS, vol. 59(5), pages 1009-1026, May.
- Azarnoush Ansari & Arash Riasi, 2016. "An Investigation of Factors Affecting Brand Advertising Success and Effectiveness," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 20-30, April.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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