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Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings

Author

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  • Xin Xu

    (Department of Management and Marketing, Hong Kong Polytechnic University, Kowloon, Hong Kong)

  • Viswanath Venkatesh

    (Department of Information Systems, Walton College of Business, University of Arkansas, Fayetteville, Arkansas 72701)

  • Kar Yan Tam

    (Department of Information Systems, Business Statistics, and Operations Management, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong)

  • Se-Joon Hong

    (Department of Management Information Systems, Korea University, Seoul, Korea)

Abstract

We develop and test a model of migration and use of platforms to explain consumers' reactions to the newest generation of an information and communication technology platform. We draw from information systems and consumer behavior research on adoption and use of technologies, and adapt and incorporate the construct of complementarity from macrolevel research on platform leadership, network effects, and innovation ecosystems. We conceptualize complementarities between the hardware and software platforms, software platform and applications, and applications and services. The complementarities are theorized to influence migration intention, with current generation of the consumer's platform being a key moderator. We empirically validated our model with data collected using two waves of surveys from 4,412 consumers (2,333 consumers in the second wave) before and after the introduction of the third generation (3G) mobile data services platform in Hong Kong. We explained 60% of the variance in migration intention that in turn was strongly correlated with migration to and use of 3G.

Suggested Citation

  • Xin Xu & Viswanath Venkatesh & Kar Yan Tam & Se-Joon Hong, 2010. "Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings," Management Science, INFORMS, vol. 56(8), pages 1304-1323, August.
    • Handle: RePEc:inm:ormnsc:v:56:y:2010:i:8:p:1304-1323
    DOI: 10.1287/mnsc.1090.1033
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    References listed on IDEAS

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    Cited by:

    1. Xin Xu & James Y. L. Thong & Viswanath Venkatesh, 2014. "Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market," Information Systems Research, INFORMS, vol. 25(4), pages 710-729, December.
    2. Choia, Goya & Nam, Changi & Kim, Seongcheol, 2017. "The Impacts of Mobile Platform Openness on Application Developers' Intention to Continuously Use a Platform: From an Ecosystem Perspective," 28th European Regional ITS Conference, Passau 2017 169455, International Telecommunications Society (ITS).
    3. Tsujimoto, Masaharu & Kajikawa, Yuya & Tomita, Junichi & Matsumoto, Yoichi, 2018. "A review of the ecosystem concept — Towards coherent ecosystem design," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 49-58.
    4. Yan Dong & Moonwon Chung & Chen Zhou & Sriram Venkataraman, 2019. "Banking on “Mobile Money”: The Implications of Mobile Money Services on the Value Chain," Manufacturing & Service Operations Management, INFORMS, vol. 21(2), pages 290-307, May.
    5. Gomes, Leonardo Augusto de Vasconcelos & Facin, Ana Lucia Figueiredo & Salerno, Mario Sergio & Ikenami, Rodrigo Kazuo, 2018. "Unpacking the innovation ecosystem construct: Evolution, gaps and trends," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 30-48.
    6. Nishino, Nariaki & Okazaki, Miki & Akai, Kenju, 2018. "Effects of ability difference and strategy imitation on cooperation network formation: A study with game theoretic modeling and multi-agent simulation," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 145-156.
    7. Gang Peng & Debabrata Dey, 2013. "Research Note ---A Dynamic View of the Impact of Network Structure on Technology Adoption: The Case of OSS Development," Information Systems Research, INFORMS, vol. 24(4), pages 1087-1099, December.
    8. Xueming Luo & Michelle Andrews & Zheng Fang & Chee Wei Phang, 2014. "Mobile Targeting," Management Science, INFORMS, vol. 60(7), pages 1738-1756, July.
    9. Fabian Schueler & Dimitri Petrik, 2022. "Objectives of platform research: A co-citation and systematic literature review analysis," Papers 2202.08822, arXiv.org.
    10. Silvia Blasi & Silvia Rita Sedita, 2020. "The diffusion of a policy innovation in the energy sector: evidence from the collective switching case in Europe," Industry and Innovation, Taylor & Francis Journals, vol. 27(6), pages 680-704, June.
    11. Lee, Changjun & Lee, Daeho & Hwang, Junseok, 2015. "Platform openness and the productivity of content providers: A meta-frontier analysis," Telecommunications Policy, Elsevier, vol. 39(7), pages 553-562.
    12. Kamolsook, Apinya & Badir, Yuosre F. & Frank, Björn, 2019. "Consumers' switching to disruptive technology products: The roles of comparative economic value and technology type," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 328-340.
    13. Lee, Changjun & Hwang, Junseok, 2018. "The influence of giant platform on content diversity," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 157-165.
    14. Choi, Goya & Nam, Changi & Kim, Seongcheol, 2019. "The impacts of technology platform openness on application developers’ intention to continuously use a platform: From an ecosystem perspective," Telecommunications Policy, Elsevier, vol. 43(2), pages 140-153.

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