IDEAS home Printed from https://ideas.repec.org/a/inm/ormnsc/v36y1990i7p867-883.html
   My bibliography  Save this article

A Model of New Product Development: An Empirical Test

Author

Listed:
  • Billie Jo Zirger

    (Department of Industrial Engineering and Engineering Management, Stanford University, Stanford, California 94305)

  • Modesto A. Maidique

    (Florida International University, University Park, Miami, Florida 33199)

Abstract

This paper reports on the culmination of a four year study of high technology product innovation. During the course of this research, we examined over 330 new products in the electronics industry in order to better understand the factors that differentiated successful from unsuccessful product development efforts. This paper presents the conclusions from the final phase of the research. In this study we empirically test a model of product development that incorporates our findings from the earlier exploratory survey and case study phases of our research. The model identifies the critical organizational subunits, development activities and communication channels that influence product outcome, as well as, external factors such as characteristics of the product and the competitive environment. Our findings suggest the following key factors affect product outcome: (1) the quality of the R&D organization, (2) the technical performance of the product, (3) the product's value to the customer, (4) the synergy of the new product with the firm's existing competences, and (5) management support during the product development and introduction processes. Also important but less significant were the (6) competence of the marketing and manufacturing organizations and market factors, such as the (7) competitiveness and the (8) size and rate of growth of the target market.

Suggested Citation

  • Billie Jo Zirger & Modesto A. Maidique, 1990. "A Model of New Product Development: An Empirical Test," Management Science, INFORMS, vol. 36(7), pages 867-883, July.
    • Handle: RePEc:inm:ormnsc:v:36:y:1990:i:7:p:867-883
    DOI: 10.1287/mnsc.36.7.867
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mnsc.36.7.867
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mnsc.36.7.867?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:36:y:1990:i:7:p:867-883. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.