Case Article—The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service
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DOI: 10.1287/ited.2021.0257ca
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- Hannes Datta & George Knox & Bart J. Bronnenberg, 2018. "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," Marketing Science, INFORMS, vol. 37(1), pages 5-21, January.
- Wagner, Laura & Pinto, Catarina & Amorim, Pedro, 2021. "On the Value of Subscription Models for Online Grocery Retail," European Journal of Operational Research, Elsevier, vol. 294(3), pages 874-894.
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Keywords
subscription program; customer loyalty; grocery retailing; covariate balancing; difference-in-differences analysis;All these keywords.
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