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Augmented Reality Application for Home Shopping in M-Commerce Using Markerless Tracking

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  • Ankur Vijay Chaudhari

    (SPPU, Pune, India)

  • Aditi Rahul Rupade

    (SPPU, Pune, India)

  • Abhilasha Anil Talele

    (SPPU, Pune, India)

Abstract

M-commerce is constantly changing and those wanting to get ahead in the market need to have their finger on the pulse. More than half the number of shoppers abandon their carts before completing a purchase or return a particular product saying that it was not as expected. The Augmented Reality Application for Home Shopping will help users to get a better view of the product by providing a virtual representation. It gives the user a mocked-up version of how their home could look when fitted out with various items or products. The entire scene that users see is a virtually generated version of a home, and how various products would appear in the real world. The current market works on marker-based tracking which hampers the true value of augmented reality. The proposed methodology provides an idea of using markerless tracking which is more efficient and requires less effort from user's side.

Suggested Citation

  • Ankur Vijay Chaudhari & Aditi Rahul Rupade & Abhilasha Anil Talele, 2019. "Augmented Reality Application for Home Shopping in M-Commerce Using Markerless Tracking," International Journal of Applied Evolutionary Computation (IJAEC), IGI Global, vol. 10(3), pages 40-48, July.
    • Handle: RePEc:igg:jaec00:v:10:y:2019:i:3:p:40-48
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