IDEAS home Printed from https://ideas.repec.org/a/idi/jermbe/v23y2017i2p63-69.html
   My bibliography  Save this article

From Frequency Of Use To Social Integration: The Mediation Of Routinization And Infusion In Tuenti Community

Author

Listed:
  • Roldán, José L.

    (Universidad de Sevilla (España))

  • Sánchez-Franco, Manuel Jesús

    (Universidad de Sevilla (Spain))

  • Real, Juan C.

    (Universidad Pablo de Olavide (Spain))

Abstract

This study examines post-adoption behaviors (i.e., frequency of use, routinization and infusion) and their effects on the sense of community in the domain of social network sites. In particular, this contribution formulates mediation hypotheses, which posit how frequency of use affects social integration via routinization and infusion. The data was collected from 278 users of Tuenti, a highly-popular social network site among the Spanish college student population during the period 2006–2012. Results from partial least squares structural equation modeling (PLS-SEM) show these sophisticated types of usage are interrelated in such a way that routinization and infusion (a) fully mediate the effect of frequency of use on social integration; and (b) exert significant influences on social integration, as an active sense of belongingness to a social network site. In order to attain social integration, it is therefore essential for managers to devise strategies to foster advanced post-adoption behaviors. / 0

Suggested Citation

  • Roldán, José L. & Sánchez-Franco, Manuel Jesús & Real, Juan C., 2017. "From Frequency Of Use To Social Integration: The Mediation Of Routinization And Infusion In Tuenti Community," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(2), pages 63-69.
  • Handle: RePEc:idi:jermbe:v:23:y:2017:i:2:p:63-69
    as

    Download full text from publisher

    File URL: http://www.elsevier.es/en-revista-european-research-on-management-business-489-avance-resumen-from-frequency-use-social-integration-S2444883416300250
    File Function: complete text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. Navarro-García, Antonio & Ledesma-Chaves, Pablo & Gil-Cordero, Eloy & De-Juan-Vigaray, María Dolores, 2024. "Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    3. De Canio, Francesca & Fuentes-Blasco, Maria, 2021. "I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2020. "Influencers on Instagram: Antecedents and consequences of opinion leadership," Journal of Business Research, Elsevier, vol. 117(C), pages 510-519.

    More about this item

    Keywords

    Frequency of use; Routinization; Infusion; Social integration; Social network sites; Partial least squares; 0;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jermbe:v:23:y:2017:i:2:p:63-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tony Crespo Franco (email available below). General contact details of provider: http://www.aedem-virtual.com/ermbe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.