Corporate Social Responsibility Model Aimed At Clients Of Animal Nutrition Business Modelo De Responsabilidad Social Empresarial Orientado A Los Clientes De Empresas De La Nutricion Animal

Corporate Social Responsibility (CSR) allows organizations to acquire competitive advantages from the business environment. As results, companies improve stakeholder’s. Growth of the Mexican animal nutrition industry has placed Mexico as the fifth producer of animal nutrition in the world. This paper proposed a model to identify and implement social responsibility practices aimed to clients of animal nutrition business. We analyzed existing CSR models, issues that, according to the agencies promoting social responsibility, should be used to create a social value towards this group of interest. Later, an instrument was developed that was applied to a sample of animal nutrition business in the state of Sonora, Mexico, and as a result, a model was obtained, whose scope it considers from the identification of the areas of opportunity for CSR up to the management to implement the selected measures