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Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico

Author

Listed:
  • Elizabeth Adriana Santamaria Mendoza
  • Elias Eduardo Gutierrez Alva

Abstract

The company Comercializadora sells products of first necessity. The firm is located in Almoloya de Juárez. The firm wishes to increase the sales of its products, with a marketing plan. Economic variables that affect consumption are inflation and purchasing power. A market study was carried out to identify consumer perceptions. We derive marketing strategies to be implemented using different approaches such as price, distribution, pressure, promotion and product

Suggested Citation

  • Elizabeth Adriana Santamaria Mendoza & Elias Eduardo Gutierrez Alva, 2018. "Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 53-65.
    • Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:53-65
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    More about this item

    Keywords

    Strategies; Marketing; Sales;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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