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Analyzing the Coopetition between Tourism and Leisure Suppliers—A Case Study of the Leisure Card Tirol

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  • Martin Schnitzer

    (Department of Sport Science, University of Innsbruck, Fürstenweg 185, A-6020 Innsbruck, Austria)

  • Maximilian Seidl

    (Department of Sport Science, University of Innsbruck, Fürstenweg 185, A-6020 Innsbruck, Austria)

  • Philipp Schlemmer

    (Department of Sport Science, University of Innsbruck, Fürstenweg 185, A-6020 Innsbruck, Austria)

  • Mike Peters

    (Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Karl-Rahner-Platz 3, A-6020 Innsbruck, Austria)

Abstract

Even though coopetition in the context of tourism is not new, research lacks concrete examples within the leisure business and about its effects on local communities. Hence, this study investigates a super-regional alliance of tourism and leisure suppliers as well as its effects on the community in the region of Tyrol, Austria. In the framework of 60 guided interviews, all organizations engaged in the Leisure Card Tirol (LCT) were contacted and questioned. The analysis of the qualitative data shows the motives for joining the alliance are either economic or non-economic in nature, and thus the alliance is evaluated differently by the various suppliers. Several corporations including swimming pools, ice skating rinks, museums, a football stadium (limited access), and mountain railway companies attract more locals to consume leisure (a partly merit good) due to their membership in the LCT alliance. However, the suppliers’ heterogeneity in respect of their management (governmental, private, and mixed forms) is suggested to be the reason behind the LCT’s financial survival. In summary, intentional coopetition in the context of a super-regional year-around pass may be a sustainable model of increasing a local community’s welfare by providing affordable leisure activities, although some minor and major issues on the part of the suppliers might occur.

Suggested Citation

  • Martin Schnitzer & Maximilian Seidl & Philipp Schlemmer & Mike Peters, 2018. "Analyzing the Coopetition between Tourism and Leisure Suppliers—A Case Study of the Leisure Card Tirol," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1447-:d:144887
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    2. Thirumaran K & Eijdenberg Emiel L., 2021. "Conceptualising Destination Membership Cards for Elite Travellers," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(1), pages 1-21, May.
    3. Carmen D à lvarez-Albelo & José A Martínez-González, 2024. "Should antitrust regulators be wary of inter-firm coordination agreements through a tourism destination card?," Tourism Economics, , vol. 30(2), pages 324-344, March.
    4. Valentina Della Corte & Giovanna Del Gaudio & Fabiana Sepe & Simone Luongo, 2021. "Destination Resilience and Innovation for Advanced Sustainable Tourism Management: A Bibliometric Analysis," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
    5. Yen E. Lam-González & Chaitanya Suárez-Rojas & Carmelo J. León, 2019. "Factors Constraining International Growth in Nautical Tourism Firms," Sustainability, MDPI, vol. 11(23), pages 1-19, December.
    6. Yen E. Lam-González & Carmelo J. León & Javier de León, 2019. "Coopetition in Maritime Tourism: Assessing the Effect of Previous Islands’ Choice and Experience in Tourist Satisfaction," Sustainability, MDPI, vol. 11(22), pages 1-18, November.
    7. Glykeria Myrovali & Maria Morfoulaki & Thomai Mpaltzi, 2023. "Can Destination Cards Help to Shape Areas’ Sustainability?," Sustainability, MDPI, vol. 15(11), pages 1-18, May.
    8. Valentina Della Corte & Giovanna Del Gaudio & Fabiana Sepe & Fabiana Sciarelli, 2019. "Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis," Sustainability, MDPI, vol. 11(21), pages 1-18, November.
    9. Zach, Florian J. & Schnitzer, Martin & Falk, Martin, 2021. "Product diversification and isomorphism: The case of ski resorts and “me-too” innovation," Annals of Tourism Research, Elsevier, vol. 90(C).

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